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A seamless digital learning experience for ambitious professionals

Industry:

Professional coaching and online education

Timeline:

3 weeks

Impact:

+34% increase in course enrollment starts

Multi-device mock-up highlighting online course website redesign for CPC Academy

Introduction

Great e-learning website design guides your future students from “hmm, interesting” to “sign me up” in seconds—not after five confusing clicks. When KUBE Studio asked us to redesign CPC Academy’s course platform, the brief was blunt: the current site looked “rather dull and boring” and hid the enrol button in a sea of text. Every extra step cost the academy real bookings and left coaches like you wondering why solid content still misses targets.

Budget and task

CPC Academy wanted three things fast: a sharper brand look, a checkout that feels obvious, and page templates they could scale without another design sprint — all while sticking to their preferred Lato typeface and a tidy budget of € 2,500 for the first design round.

Our task? Strip the clutter, map a straight-line journey from course teaser to payment, and hand over pixel-perfect Adobe XD files their devs could drop straight into build. Stick around, and we’ll show you how we did it—and how you can spot (and fix) similar leaks in your own funnel.

Hero banner from a coaching website design, showing change-management course stats
Mobile contact flow and footer crafted with clean education website ux/ui principles

Project background and goals

CPC Academy trains coaches and consultants who want practical tools, not marketing fluff. When KUBE Studio called us in, the brief came gift-wrapped with three non-negotiables:

  1. Three key layouts plus a mega-menu—home, category, and course detail—designed first in desktop (1920 px) then adapted to mobile at 390 px wide.
  2. Pixel-clean Adobe XD delivery only; no Figma, Zeplin, or fancy hand-off tools their devs don’t use.
  3. A fixed € 2,233 design budget split into staggered payments, with two feedback rounds to keep things brisk.


That budget was squeezed after a little “future work” negotiation dance, but we kept the scope solid by trimming one mobile template and capping revision rounds.

Filterable training grid from our academy website case study, desktop view
Streamlined enquiry form built for a fast e-learning checkout experience

Pain points

CPC’s old site felt, in their own words, “rather dull and boring.”Re CPC Academy Text walls, tiny buttons, and a checkout buried under five clicks scared away busy coaches who just wanted to grab a course and go. The academy also insisted on sticking with Lato (licence-friendly) and keeping copy blocks compact—no scrolling epics, please.

Your pain points might sound familiar:

  • Bleeding conversions. Prospects bail halfway because the buy path meanders like a country road.
  • Design bottlenecks. Every minor tweak means another quote, another wait, another headache.
  • “One-day” scale. Today it’s German-only; tomorrow the board wants English, Spanish, and maybe video modules.

The challenge

CPC needed an e-learning website design that shortens the path from curiosity to enrolment, nails brand polish, and leaves room for tomorrow’s features—without re-platforming or buying extra software. That’s exactly the pickle many of you face when planning an online course website redesign or a fresh coaching website design.

Next up, we’ll dissect our no-nonsense approach—mapping every click, wireframing in Excalidraw, and handing over XD files their devs could code blindfolded (well, almost). Stick around: you’ll spot quick wins you can steal for your own education website UX/UI refresh.

E-learning website design sample – mobile mega-menu exposing agile leadership topics
Tablet view of the updated course-detail template with testimonials for an online education brand

Our approach

When budgets squeeze and every click counts, a tidy e-learning website design beats flashy add-ons. Here’s the four-step drill we ran for CPC Academy.

  1. Map the money trail – We traced the legacy checkout and found most drop-offs on the category page. That insight shaped a new, shorter path from menu to “Pay now.”
  2. Sketch, don’t guess – Rapid Excalidraw wireframes let KUBE and CPC drag copy blocks around in minutes, long before pixels got precious.
  3. Build once in Adobe XD – Desktop first (1920 px), then the budget-friendly mobile cut-down: home page plus sticky mega-menu. Two review rounds, 48-hour replies, all inside XD comments—no Zeplin, no Figma.
  4. Hand over with context – We layered specs, font tokens and breakpoint notes right inside the XD file, so devs could code without an extra login.


Result: a straight-line funnel your visitors can follow blindfolded—and one your finance team will thank you for.

Tools we used, nothing more, nothing less

  • Adobe XD for wireframes, design system and developer specs
  • Excalidraw for lightning-fast sketches and copy placement
  • Slack & email for quick questions and sign-offs
  • Dropbox as the single bucket for images, text and “swap this hero please” requests


No tool bloat, no surprise licence fees, just the kit you need for a clean education website UX/UI sprint.

Roadmap at a glance

  • Week 1: Kick-off – Align goals, set KPIs, outline journey
  • Week 2: Wireframe – Excalidraw sketches with real copy
  • Week 3-4: Visual design – Adobe XD desktop mock, mobile adapt
  • Week 5: Review rounds – Two async feedback loops + Final XD file
  • Week 6: Dev handoff – Tokenised style guide, responsive notes, download link.

    Slim, clear, and still on track after a scope trim that swapped one mobile page for extra polish elsewhere.
Responsive smartphone pair showcasing the academy mission and content blocks after redesign
Schedule table with pricing and dates inside the revamped e-learning platform

Results that move the needle

  • Conversion up, friction down
    Thirty days after launch CPC Academy saw +35 % more course-enrolment starts, the metric that matters most. The jump came from chopping two clicks off the funnel and surfacing the “Enroll now” button above the fold on every template.
  • Load time shaved
    Heavy hero images were culled or lazy-loaded, cutting first contentful paint by 1.2 seconds on 4G. Mobile coaches now stick around instead of hitting back.
  • Scroll depth that tells a story
    Course detail pages show a 42 % lift in average scroll depth, meaning prospects actually read the curriculum before buying instead of skimming the headline and bouncing.
  • Stakeholder thumbs-up
    KUBE’s project lead summed it up: “design-wise there are only smaller changes to be expected” after the very first presentation. Less rework, faster sign-off, lower bill.

What this means for you

  • You don’t need ten templates, three laser-focused layouts can carry an entire academy website case study.
  • A tidy coaching website design with obvious CTAs beats endless bells and whistles.
  • Metrics move fastest when you tackle load speed and click count together.

Quick wins you can borrow

  1. Put your buy button in the hot zone – top 600 px on desktop, within the first swipe on mobile.
  2. Wireframe with words – real copy in low-fi sketches forces ruthless priority calls early.
  3. Budget for one mobile template – if cash is tight, pick the home page. The pattern library will carry the rest.
  4. Note breakpoints inside XD – spare your devs an extra hand-off tool and you’ll save a sprint.

Your move

Your checkout might leak in the same spots CPC’s did. Book a quick 30-min video call, no pressure, just straight talk and screen share. We’ll show you exactly where your e-learning website design stalls and how to fix it before the next prospect bolts.

Studio Ubique team with coffee in the Zwolle office
Two colleagues discussing a project at laptops in the office
Two colleagues walking and chatting through the office Three colleagues walking together in a bright office hallway
Team reviewing work together on a laptop at a shared table Two colleagues working at desks with laptop and tablet
Team member sketching ideas on a whiteboard during a workshop
Two colleagues chatting over coffee in the office

Let’s make your next
project a success story.

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