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Common questions

We’ve put together a handy list of frequently asked questions to light your path. Curious about something else? You’ll likely find the answer here or otherwise ask us. Didn’t find your answer? Let’s discuss your project directly.

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Why Us?

Studio Ubique asks the right questions

Studio Ubique starts with the question behind the question, and then actually listens. To you, not to the voice in our own head. A bit of digging at the start gets us to the real problem, and from there you end up with a strategy that holds up. Think first, build second. Boring. Works.

We take you along

We don’t “do the work” in some mysterious black box and then surface three weeks later with a surprise. Studio Ubique explains how we work and why we make the choices we make. From there you walk the project with us, from ambition and concept through planning, build, launch and everything that comes after launch (usually more launches). Your team becomes our team, and the other way around.

Craft, knowledge and curiosity

Design, marketing, development, hosting. Four disciplines, one team. Held together by strategy and a frankly unreasonable amount of attention for details most people will never notice. That combination is the difference between “this works” and “this actually feels right”.

We build it together

Everything runs on teamwork, because working alone is mostly just arguing with yourself. Studio Ubique works from Zwolle (NL) and Chandigarh (IN), and can run fast projects, but prefers long partnerships where the collaboration gets sharper over time. We put the right team on the job. People who ship, push back when they should, and find solutions instead of excuses.

How we work and collaborate

How does a project with Studio Ubique start?

With a free 30-minute discovery call. We use it to understand what your problem actually is and whether we’re the right fit. Sometimes we aren’t, and we’ll say so. If it clicks, a second call follows to sharpen scope, and only then a proposal. Writing a proposal without those two conversations isn’t something we do. We’d end up writing something we don’t believe in ourselves.

How long does an average project take?

Depends on the type of work, and mostly on the client. A business WordPress site usually takes six to ten weeks. A full WooCommerce shop three to five months. A custom platform or web app four months to a year. Lead time rarely depends on our capacity. It depends on how fast feedback and decisions land on your side. A well-organised client ships sooner than a large team where nobody is willing to hold the pen.

Who do I deal with during a project?

One fixed point of contact, none of the project management theatre. For most engagements that’s one of the partners or Kim as project lead. Designers and developers join calls when it matters, not on every one. Fewer people at the table means sharper decisions. More about the team.

What we do and don't do

Do you only build WordPress, or other platforms too?

WordPress and WooCommerce are where we have most depth. We also build custom apps in React, Vue, Django or FastAPI, and shops on Shopify. The choice depends on what the problem actually needs, not on what we happen to have lying around. What we don’t do: recommend page builders like Elementor or WPBakery for projects that need to last years. Those cost more long-term than they save short-term.

Will you take over a website built by someone else?

Often, yes. We start with a short audit of the code, the CMS, and the hosting. If the build is past saving (a stacked Elementor mess, a hacked WordPress install, custom themes with no documentation) we’ll tell you straight: rebuilding is cheaper in the medium term than patching. Otherwise we take it on with a clean handover of hosting, domain and code.

What kind of clients do you usually work with?

SMEs and scale-ups in the Netherlands, Belgium, the UK and the US. B2B more than B2C, though we do both. Industries range from manufacturing to healthcare to SaaS to luxury yachting, so we’re not sector-bound. See our cases for a sense of the work we ship. What clients have in common: they want a partner that thinks about the business, not just one that pushes pixels or takes orders.

Pricing and contracts

What does a project cost at Studio Ubique, roughly?

Most projects sit between €5,000 and €25,000, excluding VAT. A custom WordPress site starts around €5,000, a full WooCommerce shop around €8,000, a web application or platform from €10,000. Larger engagements run to €100,000 and beyond. Our hourly rate sits between €60 and €65 for all roles, NL and India teams combined. That’s roughly 35 percent below the Dutch market average for comparable agencies. Not because we do less, but because we’re set up differently.

Do you work hourly, fixed price, or on retainer?

All three, depending on what fits. Scoped projects (website, app, campaign) usually run on a fixed fee. Ongoing services like SEO, online marketing and website support run monthly. White label and staff augmentation run hourly or as monthly capacity. If scope shifts mid-project, we send a revised proposal or a small change order. No unannounced extra invoices.

What are your notice periods for ongoing services?

Monthly billed services (SEO, online marketing, social media, regular maintenance) can be cancelled monthly with one month’s notice. No annual lock-in, no twelve-month minimum. For website support (Care, Growth, Partnership) a three-month minimum applies, then one month’s notice afterwards. Annually billed hosting and domain registration run out their contract year, with notice due at least one month before renewal. Code, content, hosting and domain always sit in the client’s name, so no vendor lock-in.

Team and practical

Where is your team actually based?

The Zwolle office in the Netherlands handles strategy, design, project management and account. A permanent development team in Chandigarh, India, handles development and technical execution. Not offshoring where you cross your fingers it stays cheap. An integrated team where the same people work on your project year after year. For most clients that’s invisible, they just deal with Zwolle. More about how we work.

Do you work with clients outside the Netherlands?

Yes, roughly a third of our work runs in Belgium, Germany, the UK and the US. We work comfortably in Dutch and English. With German-speaking clients we usually run things in English.

What happens if I'm not happy halfway through?

We stop or course-correct. Nothing precious. First a straight conversation about where it’s going wrong: scope, speed, communication, expectations. Nine times out of ten that’s fixable. For the tenth time we have a clean exit: ongoing services end on the regular notice, scoped projects get billed pro-rata for work done. If the mismatch is clearly on our end, we sort a fair correction. No fuss, no fine-print games.

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