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Most businesses struggle with the same SEO issues: outdated tactics, technical errors, and content that doesn’t match what buyers actually search for. We work on all three: technical SEO that fixes the crawl and indexation foundation, content strategy that targets buyer intent rather than vanity keywords, and ethical link building. For B2B sites and e-commerce, with measurable results in monthly reports.

We plan, fix, publish, and promote, then adjust based on what the data shows. Think pit crew for your search rankings.
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We start by understanding your goals, target audience, and market dynamics. This insight helps us define KPIs, allocate budgets, and set clear guidelines. The result is a focused strategy built on shared objectives and timelines.
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We audit your site’s technical health, identify content gaps versus search demand, and benchmark competitor strategies. Output: a prioritised list of quick wins and longer-term improvements.
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We identify high-value keywords, organize them into strategic clusters, and create page plans that align with user intent at every stage of the funnel.
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We refine structure, speed, metadata, and internal links, then add schema so crawlers parse your pages cleanly. Conversion-focused page structure helps visitors act.
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We create and refine content, followed by ethical outreach and digital PR to secure quality links and mentions that build your domain authority.
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Monthly reports with rankings, traffic, conversions, and next steps. We use SEMrush and Ahrefs for full transparency.

We work on Dutch and international SEO at the same time, with a NL-based core team and an India-based content and technical team. Every plan is built for your business and industry, no templates copied from another client. You get monthly reports showing rankings, traffic, conversions, and prioritised next steps. Senior strategists and specialists handle your account, not junior interns. From the first month onward.
The questions that come up most often, answered here. Yours not among them? Just ask, there's a human on the other end.
SEO is a compounding game, not an instant fix. For brand-new domains or websites with serious technical issues, expect 3 to 6 months before meaningful organic growth shows in the metrics. For established domains with existing authority, results from technical fixes and on-page optimisation can show up within 4 to 8 weeks. Content campaigns typically need 3 to 6 months from publication to start ranking on competitive terms.
What you should see faster: technical fixes (Core Web Vitals improvements, crawl error reductions, indexation increases) within the first month. Better Google Search Console performance signals within 6 to 8 weeks. Genuine traffic and lead growth from organic search builds over 6 to 12 months and compounds from there. We’re honest about timelines in discovery because clients who expect overnight results end up disappointed regardless of how good the SEO work is.
SEO targets traditional search engines like Google and Bing where users see a list of results and click. AI search optimisation, also called Generative Engine Optimisation (GEO), targets AI assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews where users see a summary and may never click through. Both matter now, with different technical and content requirements.
For traditional SEO: technical foundation, keyword targeting, link building, content matching search intent. For GEO: structured content that AI can extract cleanly, citation-worthy data and statements, schema markup that AI parsers understand, presence in the source set AI tools pull from. We offer generative engine optimization (GEO) as a separate service that often runs alongside standard SEO for clients who want visibility in both. Discussing both during discovery makes sense because the strategies inform each other.
SEO retainers run between €1,500 and €4,500 per month at our pricing. The lower end (€1,500) covers a focused scope: ongoing technical maintenance, monthly content publication, basic link building, monthly reporting. The mid range (€2,500 to €3,500) adds content briefing for in-house writers or additional content production, deeper technical work, ongoing keyword research expansion, and more active outreach. The higher end (€4,500) is for sites that need significant ongoing optimisation, multi-language SEO, e-commerce work at scale, or accelerated content schedules.
Hourly rate underneath is €60-€65 across all SEO roles (technical SEO, content strategy, content production, outreach). What’s not included: ad spend (separate Google Ads service), premium tool subscriptions if you want your own seats in Ahrefs or SEMrush, content production beyond what’s scoped per month. See our pricing page for the broader cost framework.
Both. We’re NL-based and many clients are Dutch, but our SEO work runs across 15+ countries. International SEO has its own technical requirements: hreflang implementation for multi-language sites, regional ccTLDs versus subdirectories versus subdomains, regional search engine quirks (Google.de prefers different signal weights than Google.com), and content localisation rather than translation.
For NL-based companies expanding internationally: we plan the technical foundation for multi-region search before content gets translated, otherwise the international launch underperforms despite good content. For non-NL companies: we work in English, German, French and other languages depending on the content team. We don’t pretend to handle markets we don’t actually know (we’d partner with a local SEO specialist for Japan or China rather than wing it).
Ethical link building means earning links from sites that genuinely match your domain rather than buying volume from link farms. Three main approaches we use: digital PR (pitching genuinely useful data, research, or commentary to publications that cover your industry), guest content on partner sites (writing genuinely valuable content for sites with relevant audiences), and broken link reclamation (finding broken outbound links on relevant sites and offering your content as the replacement).
What we don’t do: buy links from link networks, exchange links in artificial schemes, use PBNs (private blog networks), or any other tactic that violates Google’s spam policies. Links built through ethical methods take longer to acquire (1 to 3 quality links per month is realistic for most clients) but they’re durable. Links from shady sources can give a temporary boost but Google’s algorithm devalues them or applies penalties. We’ve seen clients arrive with previous-agency penalty damage that took 6 to 12 months to recover from.
Yes, this is increasingly common. The setup varies: sometimes we handle technical SEO while the in-house team handles content, sometimes we handle content briefing while the in-house team writes, sometimes we split by region or by site section. We document what we own versus what your team owns at the start so no work falls between the cracks and nothing gets done twice.
For agency-to-agency setups (you have an existing SEO agency and want to add us for specific work): we coordinate via shared documentation, agreed boundaries, and monthly cross-team reviews. Honest disclosure: this works best when the other agency is competent and collaborative. When they’re not, the inefficiencies become visible quickly. We’d rather flag issues honestly than work around dysfunctional setups.
For rank tracking and competitive analysis: Ahrefs (our primary tool) and SEMrush (secondary, for specific reports). For technical audits: Screaming Frog, Sitebulb, and DeepCrawl depending on site complexity. For content analytics: Google Search Console, Google Analytics 4, and (where clients have it) Hotjar or Microsoft Clarity for behaviour insights. For AI search visibility: a mix of monitoring tools that track presence in AI-generated answers.
Monthly reports include: organic traffic trends, keyword ranking movements with priority terms highlighted, technical health changes, content performance, link acquisition summary, and prioritised next steps for the coming month. Reports are sent as PDF plus a live dashboard you can check anytime. We’d rather show you the actual data than send you a 30-page report nobody reads.

Book a quick 30 min video call, we will show you exactly what to fix. We reply within 24 hours.