Why does good-looking
web design still lose users?

Design rates run €60 to €65 per hour across all design roles (UX, UI, brand, mobile app), with most design-only projects sitting between €5,000 and €20,000 depending on scope. A discovery and UX wireframing pass typically runs €2,000 to €8,000. Full website design (without development) lands between €5,000 and €15,000. A mobile app design project sits at €5,000 to €20,000 depending on screen count and platform coverage. A design system build is typically €10,000 to €25,000+, though it often pays back fast across multiple projects. Our pricing page outlines the broader hourly and project ranges, plus monthly retainer options for ongoing design support.

Conversion-driven design means every screen, layout choice, and copy block exists for a reason tied to what visitors are supposed to do. The phrase gets thrown around as a vague slogan, so here is what it actually looks like in practice: the value proposition gets across in the first three seconds, the CTA lives where decisions actually get made (not where the designer felt it would look pretty), forms ask only what your sales team will actually use, microcopy reduces hesitation at friction points, and proof elements (case studies, logos, testimonials) appear when they help the visitor decide, not as decoration at the bottom of every page. Studio Ubique applies this to both website design and mobile app design. The conversion gains are measurable but rarely magical: expect 10 to 40 percent improvement on key conversion paths if the previous design was generic, less if it was already well thought through. Our case studies show specific before-and-after numbers.

Honest answer: usually a combination. UX design is the structural layer (information architecture, user flows, interaction patterns, wireframes). UI design is the visual layer on top (typography, colour, components, motion). Brand identity is broader (logo, voice, positioning, visual system). Mobile app design is its own discipline because mobile interaction patterns differ enough from web that one is rarely a translation of the other. Most clients arrive thinking they need a redesign but actually need a specific combination: usually UX and UI for product work, brand together with UX and UI for a new product launch, and mobile-specific design when there is a separate app. Our UX/UI design page covers the most common pairing. Mobile app design and graphic design live on their own pages. If you’re not sure which you need, the first scoping call resolves it quickly.

Tightly, because the same team handles both. Designers stay in the loop through engineering, which means design decisions don’t get translated into “developer-friendly versions” that quietly remove the parts that mattered. Engineers stay in the loop during design, which means we don’t ship designs that look great in Figma but cost three days of CSS gymnastics on real browsers and devices. For clients who only need design (no development), we still build with handover in mind: design tokens that map cleanly to code, component documentation, and acceptance criteria your developers can actually implement. Our development services cover the build side if you want one team handling everything. For design-only engagements where another team or agency handles the build, that’s also a routine arrangement, just with cleaner handover documents than the average.

Yes, and we do this often. Three common models. First, your in-house design team owns the visual direction and Studio Ubique fills capacity gaps (extra UX hands during a sprint, specialist mobile work, design system implementation). Second, your existing external design agency handles strategy and visual identity, and Studio Ubique handles the production work (turning approved concepts into final designs, design system, dev handover). Third, mixed teams where everyone contributes their strength: your designer leads brand, our team leads UX, an external specialist handles motion. Studio Ubique works in your Figma workspace, your Slack channel, your tools, with the same standards as if we were in-house. White-label and staff augmentation arrangements are common for agencies who want our team behind the scenes.

One-off design fits when the project is bounded and unlikely to need significant variation: a single marketing site, a campaign landing page, a one-screen product update. Design systems fit when the project has scale or longevity: multiple pages or apps under one brand, an evolving product with monthly feature additions, multiple teams who need consistent UI without coordinating every button. Studio Ubique builds design systems with reusable components, clear patterns, and tokens that connect cleanly to code. The investment pays back when your product team can ship new features without redesigning the same primitives every time. The honest test: if you’re going to build more than three significant features or pages in the next twelve months, a design system is usually cheaper end-to-end than the alternative. If you’re shipping one polished thing and moving on, one-off design fits better.