Six areas where custom software earns its budget back. Most projects involve four or five of these. Here’s what each one actually delivers in practice, not in marketing language.

Stack choice is one of the few early decisions that’s expensive to reverse later. We pick based on what your project actually needs (performance profile, integration patterns, team familiarity, hiring market for ongoing maintenance), not based on what’s currently fashionable. Four common stack categories we work in, and where each one fits.

Five phases for custom software, scaled to project size. A €30,000 internal tool moves through this faster than a €100,000 platform, but both follow the same shape.
01
We start by mapping what the system needs to do, what it must integrate with, and what success looks like measurably. Architecture decisions (monolithic versus modular, sync versus async, hosted versus self-hosted) get made here based on actual constraints, not framework preference. Output: a clear technical scope document plus an architecture diagram you can review with your CTO or tech advisor.
02
Work breaks into one- or two-week sprints with defined deliverables per sprint. Code reviews happen as standard, not as a step that gets skipped under deadline pressure. You see working software at the end of each sprint demo, not slide decks describing progress. Adjustments to scope happen between sprints, not mid-sprint, which is the only way agile actually works in practice.
03
Each component gets tested in isolation, then integrated with the rest of the system, then tested in combination. Performance testing, security testing, and integration testing against your existing tools or APIs. The bugs you’d otherwise hit in production get caught here, which is the cheaper place to catch them by roughly an order of magnitude.
04
Deployment to staging first, then to production with proper rollback paths and monitoring in place from day one. CI/CD pipelines configured so future updates don’t require manual deployment chess. Documentation produced for both your team (how to operate it) and developers (how to extend it).
05
Monitoring and alerting active from launch. The first month after go-live almost always reveals what you didn’t anticipate — usage patterns differ from assumptions, edge cases appear, features you didn’t think you needed turn out to matter. Post-launch support handles these, plus the roadmap continues with new features and improvements as your business evolves.
Studio Ubique works with startups, agencies, and mid-sized companies who want their product to work better than their competitors’ excuses. Since 2012, with clients across 15+ countries.
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Hourly rates run €60 to €65 across all engineering roles. Custom software project totals depend heavily on scope. A small internal tool (single team using it, limited integrations, basic CRUD plus reporting) sits between €15,000 and €40,000. A medium platform (multiple user roles, several integrations, custom workflows, moderate complexity) lands between €40,000 and €100,000. A large custom platform (multi-tenancy, complex business logic, multiple integrations, mobile + web access, real-time features) starts around €80,000 and goes to €250,000+ depending on scope. Most Studio Ubique custom software projects sit in the €30,000 to €100,000 range. Our pricing page covers the broader rate and retainer structure.
Honest answer: off-the-shelf SaaS wins more often than agencies will admit. The decision usually comes down to three questions. First, does an existing SaaS product actually fit your business process closely enough that adapting your process is cheaper than building? If yes, buy. Second, is the cost of multiple SaaS subscriptions plus integration glue plus ongoing license growth higher than the cost of building plus maintaining custom? Run the five-year math. Third, is there genuine competitive advantage in the software itself, not just operational efficiency? If your software is a product or a differentiator, custom may be justified. If it’s just internal operations, SaaS usually wins. Studio Ubique builds custom when the math actually supports it, and recommends SaaS plus light integration work when that’s the cheaper path. Our case studies show projects where custom was genuinely the right call.
You do, once everything is paid. At that point the rights to what we made specifically for you transfer to you: the source code, the design files and the documentation (terms, article 6). For parts that already existed, like open-source software and our own generic building blocks, you get a right of use. If the repository lives in your own GitHub, GitLab or Bitbucket account, that stays yours.
We build on standard tools, so you’re never locked into Studio Ubique as your only development partner. If the work ends, another developer or agency can take over. Which documentation and handover come with it, we agree upfront.
Custom software almost never lives alone. Common integration patterns we build: REST or GraphQL APIs that connect to existing CRMs (Salesforce, HubSpot, Pipedrive), ERPs (NetSuite, SAP, custom legacy systems), accounting tools (Xero, QuickBooks, Exact), email services (SendGrid, Postmark, Mailgun), payment providers (Stripe, Mollie, Adyen), data warehouses (Snowflake, BigQuery, Redshift), and authentication providers (Auth0, Okta, Microsoft Entra). For older systems without modern APIs, we build adapters or middleware. The integration layer typically takes 20 to 40 percent of total project effort, which surprises clients who assume it’s smaller than the visible UI work. Worth scoping properly upfront. Our ATS integration page shows a concrete example of how complex integration work gets structured, applicable beyond just recruitment.
Depends on three things: what the software needs to do (real-time features, data-heavy analytics, content-heavy editorial, transactional commerce), what your team already knows (handing off to PHP developers requires Laravel, to Python developers requires Django, to JavaScript developers requires Node), and what the hiring market looks like for ongoing maintenance in your region. Common recommendations: Laravel + PHP for MVP and content-heavy work where the ecosystem is mature and developers are widely available. Node.js + NestJS for real-time features and JavaScript-aligned teams. Python (Django or FastAPI) for data-heavy, analytics, or ML-adjacent products. Headless CMS + React/Vue for content-rich applications with custom frontends. The stack discussion happens in the first scoping call, not in advance. Forcing a stack choice before understanding the project produces decisions that look fine on day one and expensive on year two.
Adapted agile, scaled to project size. Discovery and architecture phases use a more waterfall structure: we need to know what we’re building before we start building it, because architectural decisions are expensive to reverse later. Build phases use sprint-based iteration: one- or two-week sprints with defined deliverables, demos at the end of each, scope adjustments between sprints not mid-sprint. Bigger projects (€80,000+) have explicit milestones every four to six weeks where overall direction gets reviewed, not just sprint output. The honest version of agile: the methodology serves the project, not the other way around. Daily standups make sense for some teams and waste time for others. Burndown charts help some clients and confuse others. We adapt the ceremony to your team’s actual decision rhythm. Our process page covers the general approach.
Three arrangements. A website support package to keep it running: Care, Growth or Partnership, 4, 8 or 16 hours a month for updates, security patches, monitoring, small fixes and content changes, with a response within 4 working hours. Three-month minimum, then one month’s notice. Dedicated capacity to keep building: one or more developers from our team, from 10 hours a week up to full time, with a trial month and a three-month minimum after that. Or project by project: no retainer, each piece of work scoped and quoted as it comes up, which suits teams that handle routine maintenance in-house. Which model fits depends on how active the product is and what your own team can carry. Our website support page covers what each package includes.
A freelancer is the cheapest way in and works well for a small, well-defined build, but you carry the risk if they get sick or move on. An in-house team gives you full control and continuity, at the cost of recruitment, salaries, and management overhead you commit to before the first line of code. An agency sits between the two, a team rather than one person, scoped per project, without the standing payroll. For most custom software work below a permanent product team, that middle option is the practical one, and that is the space Studio Ubique works in.

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