Stylish identity and smart features for a nail studio

Industry:

Beauty & Wellness

Timeline:

1,5 month

Impact:

+78% increase in bookings within 2 months

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Collage of tablet and phone mock-ups of the UpNailz nail-salon WordPress website

Introduction: A bold brand needs more than just polish

When UpNailz launched its boutique nail studio in Zwolle, it wasn’t trying to be like everyone else. They weren’t just selling manicures — they were selling creative freedom at your fingertips. But a strong vision means nothing if people can’t find you (or book you). And that’s where we came in.

They needed nail salon WordPress website design and brand identity. They needed a responsive nail salon website UX that actually worked. They needed bookings.

Fast.

The challenge: Bookings, branding, and busy calendars

UpNailz didn’t just need a website — they needed a complete digital setup from scratch. We’re talking:

A clear, modern brand identity
A responsive nail salon website design that looked good
A booking setup that wouldn’t require yet another monthly tool subscription
A simple way to manage appointments via WhatsApp (because that’s where their clients already were)

The vibe? Edgy, but professional. Accessible, but high-end. A place where nail art lovers could scroll, trust, and click “Book” without thinking twice.

Oh — and did we mention the reminder system? UpNailz also wanted an automatic WhatsApp reminder sent 24 hours before appointments. No shows = lost time. Not an option.

With a focus on nail salon WordPress website design and brand identity, we delivered the perfect solution that combined functionality and style. Features like WhatsApp booking integration made managing appointments seamless, while the responsive design ensured an excellent user experience across all devices.

Tablet hero section of the UpNailz homepage with gradient background and “prachtige nagels” heading

Two mobile screens showing contact details and homepage of the UpNailz website

Our approach: Nail it, start to finish

We didn’t just throw some pink polish on a template and call it a day. We started with the brand. Fonts, colors, tone — everything built from scratch based on research, vibe checks, and close client calls.

From there:

Logo and brand identity
We crafted a bold, clean logo with a distinct visual language that works across digital and print. The color palette? Confident and classy, just like UpNailz. A true example of nail studio brand identity design done right.
Custom WordPress website
Built from the ground up, mobile-first. No bloated themes, no lazy shortcuts. Just fast, functional design — including a pricing page, nail art galleries, and WhatsApp booking integration. The perfect nail salon WordPress website design and brand identity solution.
Smart booking via WhatsApp
We ditched the clunky booking tools and went where the clients already were: WhatsApp. With one tap, clients can book instantly, no accounts or apps needed.
Automated reminder system (currently in development)
We’re building a custom WhatsApp-based system to send reminders 24 hours before each appointment. It’ll sync with the WordPress back end, so no extra tools needed.

Tablet view of nail-treatment highlight banner and “Afspraak maken” button

Close-up of hero banner and side navigation on the UpNailz nail-salon site

Tech stack:

WordPress (custom theme) for nail salon WordPress website design and brand identity
HTML5, CSS3, JavaScript
WhatsApp Business API for WhatsApp booking integration website
Custom webhook + scheduling script (in development)

Mobile price list and booking buttons on the UpNailz WordPress site

Dual tablet mock-ups of the UpNailz “Coming soon” landing page

The results: From local to booked

UpNailz didn’t just get a brand—they got a nail salon WordPress website design and brand identity that saves time, boosts bookings, and builds trust with clients. Here’s what’s happened since launch:

Bookings up — new client appointments filled up fast, especially after the WhatsApp booking integration website went live.
Time saved — no more endless DMs or double-bookings. The automated reminder system is reducing no-shows (and the stress that comes with them).
Better client experience — visitors immediately get what UpNailz offers and how to book—without needing to scroll or guess.

And with the nail studio brand identity design locked in, UpNailz is set up for future marketing, social content, and even merch (because yes, that’s coming too).

Close-up of hand with pink glitter gel polish created by UpNailz

Manicured hands displaying multi-colour nail art by UpNailz

Ready to give your brand more bite?

Whether you’re launching a new nail salon WordPress website design and brand identity or tired of duct-taping things together—let’s talk. We’ll help you get clear, book more clients, and save time with a responsive nail salon website UX. Book a free 30-minute call and let’s see if we’re a good fit.

👉 Schedule your call now

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