200+ positive starstarstarstarstar ratings from our clients
Shopify

Shopify stores built to outperform
the platform average

Many Shopify stores hover around “fine”, and “fine” doesn’t pay your ad bills. The gap between average conversion and top-performing stores usually comes down to boring things, done well, like speed, UX, and checkout flow. That’s our lane: Shopify development, Shopify store optimisation, and Shopify speed optimisation, built on a scalable Shopify platform you can keep growing after launch.

Seen on top review platforms

Why Shopify accelerates
eCommerce growth

Shopify runs a big chunk of the eCommerce world for a reason. The scalable Shopify platform handles the unglamorous bits like PCI compliance, updates, and stability, so you can focus on products, content, and marketing that actually moves revenue.

Engineer managing Shopify development on a SaaS backbone with hosting and security handled

SaaS backbone

Hosting and security are handled at platform level, which keeps Shopify development focused on storefront UX, not server babysitting.

Developer focused on Shopify speed optimisation for a scalable Shopify platform

Edge‑cached speed

Shopify’s CDN and modern delivery stack help pages load fast, and then Shopify speed optimisation takes it the rest of the way.

UX specialist refining checkout as part of Shopify store optimisation for higher conversions

Conversion engine

Shop Pay, one-page checkout, and native wallets make Shopify store optimisation easier, because the platform already wants checkout to work.

Shopify development session choosing apps from the Shopify store to extend a live shop

8.000+ app ecosystem

Subscriptions, loyalty, B2B logic, reviews, bundling, it’s all available through Shopify app integrations, as long as you don’t turn your store into a plugin zoo.

Frontend engineer pairing React code with Shopify to build a headless scalable Shopify platform

Headless ready

Hydrogen and Remix can bring React speed with Shopify commerce logic, when the project actually needs it.

Shopify facts that matter

700 M+

shoppers, built-in trust signals help checkout confidence

72%

faster checkout with Shop Pay (less cart abandonment)

0.9%

fraud rate (often lower than industry averages)

10 k+

partners and experts, large talent pool when you scale

What you can do with Shopify

Shopify development gives you a flexible toolkit for fast launches and global selling, without rebuilding your whole business every time you want a new feature. Most wins come from Shopify store optimisation, Shopify speed optimisation, and better flows, not “another redesign”.

01

Launch fast with Online Store 2.0

Sections everywhere, metafields, JSON templates, faster editing, cleaner structure, better Shopify store optimisation over time.

02

Own your brand aesthetics

Custom Liquid or Hydrogen themes, designed for your brand, built to be responsive and search-friendly.

03

Add features with apps

Subscriptions, B2B pricing, loyalty, bundling, and more through Shopify app integration, with guardrails so performance doesn’t collapse.

04

Speed and SEO that hold up

Image strategy, critical CSS, schema, lazy loading, script control, the practical side of Shopify speed optimisation that keeps pages fast and rankings stable.

05

Sell everywhere

Sync inventory and orders across socials, marketplaces, POS, wholesale, using native integrations on a scalable Shopify platform.

Our Shopify development process

A simple, repeatable process that keeps projects moving, and keeps stakeholders calm. We build with Shopify development best practices, then we apply Shopify store optimisation and Shopify speed optimisation so the store performs after it goes live, not just in screenshots.

01

Discovery & strategy

We map products, audience, constraints, and targets, then define a Shopify roadmap that fits reality.

02

Design & prototyping

Wireframes and prototypes in Figma or XD, focused on navigation, product discovery, and checkout flow.

03

Custom theme development

Online Store 2.0 builds in Liquid or Hydrogen, brand assets, metafields, and app integrations done cleanly.

04

Integration & testing

Payments, shipping, subscriptions, B2B logic, then QA across devices, performance, security, and accessibility.

05

Launch and iteration

Zero-downtime launch, Core Web Vitals monitoring, A/B testing where it matters, continued Shopify store optimisation and Shopify speed optimisation as you scale.

Reliable partner since 2012

We’ve been building and maintaining digital products long enough to know what breaks, what scales, and what “urgent” actually means.

Mustad logo
FlevoDirect uitzendbureau logo
House of Books logo
AGN Grass logo
Camping care logo
Krummen Kerzers logo
KOELIS logo
VIA Sports Experiences logo
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KPN logo
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Jimmy's RV Storage logo
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Our Shopify reputation

We support startups, scale-ups, and established teams with Shopify builds that are fast, maintainable, and focused on outcomes. That usually means a healthy mix of Shopify development, Shopify store optimisation, and Shopify speed optimisation on a scalable Shopify platform that doesn’t fight you.

Let’s make your Shopify store pull its weight.

Contact us today

5.0 Sortlist logo – Studio Ubique websites that convert

“Studio Ubique brought our vision to life with skill, passion, and precision, our website now truly reflects the soul of House of Books.”

S. Pednekar
Business Owner at House of Books

5.0 99designs logo – UX/UI design services recognised globally

“Studio Ubique continue to do really excellent work! They are great at taking direction, but also willing to advise when ideas clash with good design. A great team to work with.”

Christian Vavuris
Account Manager at Amata Financial Technologies

5.0 Clutch logo – proof our custom website development delivers results

“Studio Ubique boosted our site’s speed, security, and UX. With timely delivery, proactive updates, and expert execution, they’ve become a trusted partner in our digital growth.”

Amy Saxton
Marketing Director, Buyagift

5.0 Google Reviews logo – five-star apps that scale & websites that convert

“From rebranding to web design, Studio Ubique has been a key partner, proactive, efficient, and always exceeding expectations with clear, seamless communication.”

E. Opgelder
Co-Owner at FlevoDirect uitzendbureau

5.0 Clutch logo – proof our custom website development delivers results

“Studio Ubique understood our vision, responded fast to feedback, and kept the AGN website redesign smooth and efficient. A seamless, goal-driven collaboration from start to finish.”

C. Mari-Mulder
Marketing Manager at AGN

5.0 Clutch logo – proof our custom website development delivers results

“Studio Ubique exceeds expectations every time, clear communication, creative solutions, and reliable delivery make them a trusted, long-term partner for web, design, and branding projects.”

Kalynn Monroe
Director of Marketing, Pioneer Music Co

Common questions

You’ll find answers here or on the FAQ page, from platform choices to migrations, features, and support. If something isn’t covered, message us.

If your question isn’t covered, just reach out to us - we’re always here to help!
What eCommerce platforms do you work with?

We build and customize online stores on:

  • WooCommerce (WordPress) – Flexible and scalable for small to large businesses >
  • Shopify – Ideal for fast, reliable, and managed eCommerce solutions
  • Custom eCommerce solutions – Fully tailored web shops for unique business needs
How do I choose between WooCommerce, Shopify, or a custom eCommerce solution?

Each platform has its advantages:

  • WooCommerce – Great for businesses wanting full control, flexibility, and advanced customizations.
  • Shopify  – Ideal for those who want an easy-to-manage, hosted solution with built-in security.
  • Custom eCommerce – Perfect for businesses with unique needs, large catalogs, or specialized functionality.


We assess your needs and recommend the best option for your business.

What features can you develop for an eCommerce store?

We offer:

  • Custom theme design & UI/UX improvements
  • Product filters, search functionality, and advanced navigation
  • Payment gateway integration (Stripe, PayPal, Klarna, etc.)
  • Shipping & tax automation
  • Multi-language & multi-currency support
  • Marketing tools & automation (email marketing, upsells, abandoned cart recovery)
  • Wholesale, B2B & subscription models
  • Custom API integrations (CRM, ERP, inventory management)
Can you migrate my store from another platform?

Absolutely! We specialize in seamless store migrations, whether you’re moving from platforms like Magento, Wix, PrestaShop, or a custom-built site to WooCommerce, Shopify, or a tailored eCommerce solution. While we strive to deliver exceptional results, we can’t provide definitive guarantees upfront. First, we’ll need to log in, thoroughly review your store, and conduct the necessary research to confirm what’s achievable.

Do you offer eCommerce maintenance and support?

Yes! We provide:


Please note: These services are guaranteed when using our web hosting. If you host elsewhere, you’ll need to rely on your hosting company’s support for these features.

How long does it take to develop an eCommerce store?

Timelines depend on project scope:

  • Basic Shopify/WooCommerce setup: 4–6 weeks
  • Custom-designed eCommerce store: 6–8 weeks
  • Advanced custom eCommerce solutions: 8+ weeks

Latest insights

Seen on top review platforms

Clutch review badge – proof our custom website development delivers results

4.9

Sortlist top agency badge – Studio Ubique websites that convert

4.9

99designs award logo – UX/UI design services recognised globally

5.0

Google Reviews icon – five-star apps that scale & websites that convert

5.0

TechBehemoths – logo small

5.0

GoodFirms - Small logo

5.0

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Two coworkers reviewing work together on a desktop monitor Team meeting around a table with snacks in a modern office
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Two colleagues reviewing a laptop together at a desk
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Let’s make your next
project a success story.

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Tell us what’s stuck, what you want to build, or what needs fixing. We reply within 24 hours.

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