Built for growth with scale and multilingual flexibility

Industry:

Travel

Timeline:

2 months

Impact:

+51% more leads generated after launch

Visit website

Collage of desktop, tablet and phone mock-ups showcasing the Camping Care multisite WordPress design

Context

Camping.care is a fast-growing reservation software platform for campgrounds, with users across Europe. Their existing marketing site didn’t reflect the power or flexibility of their product — and it wasn’t built to scale. They needed a WordPress multisite for camping reservation software that could grow with them, support multiple languages, and convert new customers across different markets.

We stepped in to design and build a high-performing multisite structure tailored to their needs. The result? A fast, flexible, and multilingual WordPress multisite development that’s easy for their team to manage and ready to scale with their business.

Introduction

When Camping.care asked us to create their new website, they had a clear goal: build a unified WordPress multisite for camping reservation software that could support three separate domains—Camping.care, Hotel.care, and Bungalow.care. Having partnered with them for over a decade, we knew exactly what they needed and crafted a tailored solution.

WordPress multisite was the perfect choice, allowing centralized management while preserving each domain’s unique identity. The project included designing a custom campground booking website with UX design optimized for seamless user navigation, all powered by a strong VPS-hosted reservation platform to ensure smooth performance.

Results:

+51% more leads generated
Bounce rate down 23%
Pages per session up 36%
CMS usability: 3x faster content updates

Hero section of the Camping Care homepage with a sunset tent scene and feature cards

Two mobile screens showing the About Us page and contact details on the Camping Care site

Understanding the project goals

Camping.care needed a WordPress multisite for camping reservation software that would:

Showcase their software solutions with a perfect balance of functionality and aesthetics.
Be easy to manage and scale, supporting a multi-domain WordPress site for travel SaaS.
Use TranslatePress for machine translations to serve a multilingual audience effectively.
Run seamlessly on a VPS-hosted reservation platform website to handle growing traffic.
Highlight their software’s drag-and-drop features with engaging animations.
Drive visitors to request product demos, their primary conversion goal.

Key features of the Camping.care WordPress Multisite

1. Tailored design for a unique brand identity

Using Adobe XD, we crafted a visually appealing website that captures the friendly vibe of Camping.care. The design reflects the needs of a campground booking website UX design, ensuring a seamless experience for users. Key elements include:

Moodboard-inspired colors: a warm, campfire-like palette for Camping.care, with unique shades for the other two sites.
Custom animations: lightweight animations showcasing the software’s drag-and-drop features.
Starfish section: a special highlight for tech-savvy users, featuring their Open REST API integration.

2. Integrated WordPress Multisite setup

We implemented a robust WordPress multisite for camping reservation software, enabling the Camping.care team to manage content efficiently across regions without sacrificing design consistency. Navigation was streamlined for clarity across desktop and mobile, reducing friction and improving user engagement.

Centralized management of three sites under one installation.
Shared templates for efficiency, allowing unique content for each site while maintaining a consistent structure.
TranslatePress compatibility for easy multilingual WordPress multisite development.

3. Hosting on a robust VPS server

To ensure high performance, we hosted the website on a VPS-hosted reservation platform website. This setup provided:

Dedicated CPU, RAM, and storage for optimal performance.
Scalability to accommodate future traffic increases across all three sites.

4. Conversion-oriented pages

The website was built with conversions in mind to drive demo requests:

Clear CTAs like “Get a Demo” and “Get Started for Free.”
Form integration with Jira for smooth lead tracking.
Google Analytics tracking to effectively measure conversions.

Tablet view of the Property Management System product page within the campground reservation website

Tablet screenshot of the site footer with links and trust badges on a blue background

Our process:

1. Clear communication

Having worked with Camping.care for over a decade, our initial discussions were straightforward. We understood their needs for a WordPress multisite for camping reservation software and got to work without unnecessary back-and-forth.

2. Bespoke design creation

Adobe XD allowed us to craft a unique look for each domain while maintaining usability. We incorporated stock photos with custom color grading to create a cohesive brand experience, tailored for a campground booking website UX design.

3. Multisite development

The modular CMS setup allows their team to roll out new pages, campaigns, and localized content in minutes — no dev help needed. This multilingual WordPress multisite development is scalable, fast, and designed to keep up with their expansion.

4. Integration of features

TranslatePress: simplified multilingual functionality.
Partner section: a click-to-expand directory for partners, with potential for future category filtering.
Blog and careers pages: functional yet simple layouts for content and recruitment.
Testimonials section: easy to update, with potential integration with Trustpilot in the future.

5. Hosting and optimization

The VPS server ensured that the WordPress multisite for camping reservation software could handle combined traffic from all three domains without lag or downtime.

Challenges we overcame

Maintaining performance on a Multisite: Hosting on a VPS server with sufficient resources ensured smooth operation for the platform.
Creating consistency across domains: Shared templates allowed for efficient development while preserving unique branding for each domain.
Showcasing software features: We used animations and screencasts to effectively demonstrate Camping.care’s drag-and-drop functionality.

Results: a high-performance WordPress Multisite for camping reservation software

The result? A multilingual marketing platform that grows with them — and converts. Since launch, Camping.care has seen a 51% increase in qualified leads, more return visits, and a streamlined backend their marketing team actually enjoys using. This project delivered:

A scalable WordPress Multisite that supports three domains.
Increased efficiency for content updates and maintenance.
A visually appealing, conversion-focused website that drives demo requests.

Client feedback:

“We’ve worked with Studio Ubique for over 10 years, and this project reaffirmed why. They understood our needs and delivered exactly what we envisioned.”

By creating a multilingual WordPress multisite development tailored to Camping.care’s needs, we ensured the platform was optimized for both performance and user experience, meeting the demands of a growing VPS-hosted reservation platform website.

Mobile demo-request form and blog article preview displayed on smartphones

Partner programme application page and feature grid shown on overlapping tablet frames

Why pick Studio Ubique for your project?

Custom design know-how: we craft unique designs just for your brand.
Proven Multisite solutions: we’re pros at building scalable WordPress Multisites.
Performance boost: our VPS hosting keeps your site running smoothly, no matter the traffic.

FAQs about a WordPress Multisite

What’s a WordPress Multisite?
A WordPress Multisite lets you manage several websites from one WordPress setup. It’s perfect for organizations with different domains that share common features, such as a WordPress multisite for camping reservation software.
Why does a VPS server matter for a WordPress Multisite?
A VPS server gives you the resources to handle traffic and data for multiple domains, ensuring top performance and reliability for platforms like a VPS-hosted reservation platform website.
Can I tweak each site within a Multisite?
Absolutely, you can customize each site’s content and design while keeping templates and functionality consistent.</strong
How does TranslatePress work?
TranslatePress makes it easy to create multilingual websites with machine translations. It supports adding languages and translating content effortlessly, perfect for multilingual WordPress multisite development.

Dual mobile navigation menus displaying the Camping Care product list and site links

Glamping tent by a lakeside campfire at sunset, illustrating the Camping Care experience

Eager to launch your project with us?

Studio Ubique excels in developing high-performance WordPress websites, including specialized solutions like WordPress multisite for camping reservation software. We blend custom design with powerful functionality to meet your unique needs, whether it’s multilingual WordPress multisite development or creating a seamless campground booking website UX design.

Book a complimentary 30-minute video consultation today!

Back to overview