Insights, latest news and tips

Social media marketing for sales only works when posts lead somewhere. This guide shows how to turn social channels into a simple funnel that generates leads, supports sales and proves real ROI instead of vanity metrics.

Het is 18 december. De planning is druk, de inbox ook, en projecten hebben geen “feestdagenmodus”. Dus even helder hoe we de komende weken draaien, zonder drama.

In this post, you will explore how AI search works behind the scenes, why your site may be invisible in AI answers, and how to structure content so it becomes quote-worthy instead of ignored.

Structured data SEO helps your brand show up in AI answers by turning your content into clean, machine-readable facts search systems trust. As AI Overviews replace blue links at the top of results, schema becomes the quiet foundation that decides whether your brand is cited or skipped. Get it right, and you make it easier for AI to recognise, trust and reuse your content where attention now lives.

AI SEO vs traditional SEO comes down to speed, scale and prediction. Traditional SEO relies on manual research and hands-on optimisation, while AI automates clustering, audits and ranking insights in minutes. This guide explains how both approaches work, where AI outperforms manual methods, and when human-led strategy still matters, so you can choose the right mix for your team.

This 2026 local SEO checklist breaks down the exact steps you need—from fixing your business details to strengthening your Google Business Profile and collecting high-impact reviews. Instead of guessing what Google wants, you’ll get a practical, repeatable process that boosts visibility, drives more calls and helps your business stand out in your city. Perfect for small businesses, service providers and anyone competing for “near me” searches.

In this blog, you can explore how to run a focused Core Web Vitals check, find the templates causing the biggest issues, and fix loading, layout and interaction problems in a practical, priority-based way.

Use this technical SEO checklist to audit your website’s crawlability, indexation, speed, structure, mobile UX, and structured data. Ensure your site stays healthy, fast, and visible in search with these practical checks.

A clean WooCommerce to Shopify migration comes down to auditing your data, mapping fields carefully, rebuilding theme and app behavior, setting clean 301s, and rehearsing the cutover. Follow these steps to launch smoothly without losing SEO or revenue.

Developers don’t own your conversion rate, they build the engine. Conversions come from clear strategy, sharp UX and strong content, with code, design and business each carrying their part of the chain.