Conversion-driven WooCommerce
development

A custom WooCommerce webshop at Studio Ubique typically runs from €8,000 to €11,000 for a standard build, and €12,750 to €21,250 for a larger or more complex store. That covers UX and UI design, the WooCommerce development itself, a multilingual setup where needed, payment and review integrations, QA, and launch. A standard custom store is roughly 150 to 170 hours of work. The range is wide because catalogue size, the number of integrations, custom functionality and multilingual requirements all move the figure.

What sits behind those numbers is our hourly rate of €60 to €65, applied across every role on the project: development, design, project management and QA. We scope each project before anything is committed, so the quote reflects your actual brief rather than a template price. A simple store with a small catalogue and standard payment sits at the lower end. A store with subscriptions, B2B pricing tiers, multi-warehouse logic or a headless front-end sits higher. Book a call and we will give you a real estimate for what you have in mind.

A standard custom WooCommerce store is roughly 150 to 170 hours of development work, which in calendar terms usually means somewhere between six and ten weeks from kickoff to launch. The calendar time is longer than the raw hours because a project includes design rounds, your feedback and sign-off points, testing, and the back-and-forth that any real build needs. A larger store with more integrations or custom functionality takes proportionally longer.

The two things that move a timeline most are scope clarity and feedback speed. A brief that is clear from the start, with content and product data ready, runs faster than one where requirements surface halfway through. And the feedback rounds depend partly on you: a design that sits a week waiting for sign-off adds a week to the launch date. We set the timeline during planning and flag early if something threatens it, rather than letting six planned weeks quietly become six months.

It depends on what matters more to you: control or convenience. Shopify is a hosted platform, it handles the infrastructure and gives you less to worry about, in exchange for a monthly fee, transaction costs unless you use Shopify Payments, and limits on what you can change. WooCommerce is open-source, you own the code and the data, there is no platform fee and no cap on customisation, but you are responsible for hosting and maintenance, or you hand that to a partner.

The practical guide: if you want a store running quickly with minimal technical involvement and your needs fit standard ecommerce, Shopify is often the faster route. If you need deep customisation, complex B2B logic, full control over the technical SEO layer, or you simply do not want a platform owning your store, WooCommerce fits better. Studio Ubique builds on both, see our ecommerce development work, so the recommendation you get is based on your case, not on the platform we would prefer to build. If WooCommerce is the wrong call for your situation, we will say so.

Yes. We migrate stores onto WooCommerce from Shopify, Magento, and from older WooCommerce or WordPress setups. A migration covers the product catalogue, customer accounts, order history, and the content around the shop. The part that needs the most care is the 301 redirect mapping: every old product and category URL has to point to its new equivalent, or the search rankings the old store built up disappear at launch. That redirect work is where most migrations quietly lose traffic, so it gets done deliberately rather than as an afterthought.

Before a migration we audit the existing store: what data needs to move, what is worth leaving behind, what custom functionality has to be rebuilt rather than copied. Plugins and theme code do not transfer directly between platforms, so anything custom on the old store is rebuilt properly for WooCommerce. We run the migration on a staging environment first, check that data, redirects and checkout all behave, and only then go live. The aim is that customers notice a better store, not a disrupted one.

WooCommerce itself scales to large catalogues and high traffic, the question is whether the store around it is built to. A WooCommerce store slows down for specific, fixable reasons: a bloated theme, too many poorly written plugins, no caching strategy, unoptimised images, a database that is never cleaned up. None of those are WooCommerce problems, they are build problems. A store built with performance in mind handles a 100,000-SKU catalogue and serious traffic without trouble.

For high-traffic stores we build with caching configured properly, image optimisation, a clean plugin footprint, and where it makes sense a headless front-end or a CDN layer for global speed. The hosting matters too: a serious store does not belong on entry-level shared hosting. We can advise on or arrange hosting that matches the expected load. The honest version: WooCommerce will not be your bottleneck if the store is built and hosted properly, and if it is not, replatforming would not have saved you, the same build mistakes follow you anywhere.

A WooCommerce store needs ongoing attention after launch, more than a standard website does. WooCommerce, WordPress core, the theme and the plugins all release updates, and on a shop an untested update can break the checkout or the payment flow, which costs real money. So updates need a staging environment and a check, not a blind click. On top of that: security monitoring, daily backups, and performance tuning as the catalogue and traffic grow.

You can hand all of that to Studio Ubique through our Care, Growth and Partnership packages. Care covers the technical foundation, updates, monitoring, backups, security. Growth and Partnership add hours for ongoing improvements and, on Partnership, conversion and UX work. For a store specifically, the updates get extra checks on payment modules, inventory and checkout before anything goes live. If you would rather maintain the store with your own team, the build is clean and standard WooCommerce, so that is entirely possible too, no proprietary lock-in.

Both. Plenty of our WooCommerce work is not a new store at all, it is an existing one that has slowed down, started leaking conversions, or accumulated five years of plugin debt. We take on store audits, performance rescue work, checkout and conversion improvements, plugin cleanups, and selective rebuilds of the parts that are holding a store back, without throwing away the parts that work.

The starting point for an existing store is usually a diagnosis rather than a quote: what is actually wrong, what is costing you sales, and what is worth fixing versus rebuilding. Sometimes the answer is a focused intervention of a few specific fixes. Sometimes the store is built on a foundation so unstable that a rebuild genuinely is cheaper over two years than continuing to patch it. We will tell you which situation you are in honestly, including the case where the honest answer is that your current store is fine and does not need us. Book a call and we will take a look.