When a global luxury brand wanted to create a web-based 3D roulette game, not just any game, but a slick, immersive experience that oozes elegance, they came to us with a simple brief: “Make it stunning. Make it work everywhere.”
It had to run in the browser, feel native on mobile, support multiple languages, and oh, include custom Three.js roulette wheel animation. No pressure, right? We knew this project wasn’t just about spinning a wheel. It was about crafting a luxury brand interactive web experience with the polish and fluidity of a native app, entirely inside a browser window.
Curious how it came together? Let’s break down the story.
Building a web-based 3D roulette game sounds fun until you realize what’s actually involved. The client needed a 3D roulette experience that looked and felt high-end. Not just spinning graphics, but an elegant interface, real-time interaction, sound effects, physics-based animation, language switching, GDPR compliance, and full mobile support. And it all had to work flawlessly without a dedicated app.
Oh, and we had 6 weeks. But we like high-stakes games. This project combined browser-based 3D roulette game UI/UX and precision Three.js roulette wheel animation to craft a seamless, luxury brand interactive web experience. So we got to work.
We kicked things off the right way: with a solid plan and a lot of coffee.
First up: wireframes and user flows. Since the web-based 3D roulette game design and development needed to feel instant and intuitive, we mapped out every state, from the welcome screen to post-spin win messages. No distractions, no fluff, just flow.
Then came the fun part: prototyping the actual roulette wheel. We built a lightweight 3D model in Three.js, applied brand-matching materials, and gave it lifelike momentum with physics logic. Not too fast, not too slow. The feel had to be just right.
Alongside this, we designed:
We tested each component independently before stitching it all together. Our frontend team kept things snappy while backend handled API token exchange, spin limits, and user eligibility checks, all invisible to the player.
Everything was delivered in a modular, maintainable structure. No spaghetti.
What started as a vague idea, “a roulette game that looks premium and just works”, is now a web-based 3D roulette game that does exactly that. No app install. No waiting. Just tap, spin, done.
By handling the 3D development, UI design, and frontend-backend handoff under one roof, we kept everything lean. No bloated libraries, no clunky user flows.
Here’s what the client got:
Even better: we baked in flexibility. The entire roulette module can be skinned differently per campaign. This gives the client a reusable, scalable asset they can plug into different brands or experiences, no rebuilds needed.
With our expertise in web-based 3D roulette game design and development, we delivered a luxury brand interactive web experience that combines speed, precision, and scalability. The results speak for themselves.
“Your team delivered a yacht-class experience in a dinghy-sized payload. Players rave about how ‘real’ the wheel feels.”
— Chief Product Officer, Client
It’s a roulette experience built entirely in the browser, no downloads. Ours ran on Three.js, React, and Node.js with real-time spins and luxury-level UI.
Browser-first means instant play. No app store approval, no installs, and global reach from day one. Works on desktop and mobile with the same smooth spin.
Very. We used physics-based animation in Three.js, so the ball speed, bounce, and slowdown mimic a real table. Players called it “crispy” for a reason.
+61% longer sessions, 40k visits in week one, 11+ minutes average playtime, and zero regulatory issues in audit. It also became the base for two spin-off games.
Yes. The codebase was built modular. The wheel, UI, and logic can be reskinned per campaign, making it a reusable and scalable asset for future projects.
Need a fast, clean, custom-built experience like this web-based 3D roulette game? Whether it’s a one-off campaign or a scalable product, we specialize in web-based 3D roulette game design and development to bring your ideas to life, no fluff, just results.
Book a free 30-min call — we’ll walk you through what’s possible, what to avoid, and how we’d approach your idea.
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