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A colour-smart landing experience for sustainable repairs

Industry:

Consumer electronics repair & refurbishment

Timeline:

1,5 week

Impact:

+22% more “Gerät anmelden” clicks within 2 weeks

Responsive layouts grid showing a versatile device repair landing page on mobile and tablet

Introduction

Electronics repair website design sounds pretty dry, until a client phones in and says, “We hate our colours… again.” That was the Monday-morning gift we unwrapped from F1xed, a fast-growing German repair startup championing “fix, don’t toss.” Their landing page was half-built, the palette was in limbo, and a B2B white-label page still lived only in someone’s head. Meanwhile, visitors kept clicking that tempting “Gerät anmelden” button and landing on an experience that felt less Tesla, more Trabant.

You’ve seen this movie: shifting feedback, ticking budget, brand equity at stake. Skip a beat and the dev bill skyrockets. Act fast and you turn chaos into conversions. We chose door number two, re-colouring the entire interface in 30 minutes, rolling out a new landing page in eight business days, and bumping sign-ups by 22% while we were at it.

Feeling the same colour-commitment phobia on your project? Keep reading before the next stakeholder changes their mind (again).

Desktop hero banner illustrating sustainable tech repair branding with vivid colours and engineer photo
Close-up of the “So funktioniert die Reparatur” module in a user-friendly device repair landing page flow

Project background and goals

KUBE Studio tossed us the brief like a freshly soldered logic board: rescue an unfinished site, calm a brand-colour identity crisis, and bolt on a shiny B2B landing page, fast. Here’s what we walked into:

  • Scope shuffle. Original palette leaned bright orange, then pivoted to earthy greens, then circled back to the launch hues.
  • Two deliverables, one timer. Finish the main device repair landing page and design a second page pitching white-label services to corporate fleets.
  • Budget guardrails. Keep the sprint under four billable hours for re-colouring, plus eight for the extra page.
  • KPI sanity. Lift clicks on “Gerät anmelden” by at least 15% and slash design-change requests to one round.


All colour U-turns aside, KUBE’s goal stayed clear: position F1xed as the friendly face of sustainable tech repair branding while keeping the dev costs predictable.

The colour-swap challenge

Palette whiplash can burn through a design budget faster than a phone battery in winter. Our blockers:

  1. Live site, shifting hues. The WordPress build already sat on f1xed.de, so every colour tweak risked breaking contrast ratios or clashing with existing imagery.
  2. Stakeholder roulette. Client feedback hopped from “ditch orange” to “actually, orange is fine, just smaller.”
  3. B2B voice, B2C tone. The new page had to speak corporate while still looking at home beside the consumer pitch.
  4. No Figma variables yet. The original file didn’t use tokens, any wholesale update meant finding every orange pixel manually.


Keeping composure (and budget) meant one thing: convert the file to a token-driven system first, then let the colour games begin.

Dark-theme contact form crafted for B2B electronics service web design, ready for lead capture
Testimonials carousel and green CTA created after a rapid colour palette iteration sprint

Our approach

We treated the project like a phone-screen swap: quick, precise, zero smudges. 4 moves, 1 goal, keep momentum while colours did the cha-cha.

  1. Tokenise before you localise
    First order of business: rip every hex code out of the Figma file and pop it into a tidy variable set. Primary, secondary, neutral, status, done. Now a palette swap takes rapid colour palette iteration from hours to a 30-minute coffee break.
  2. Re-colour the device repair landing page in real time
    With tokens in place, flipping orange to forest-green (then back again) became a one-click demo we ran live on a Slack huddle. Stakeholders saw the shift, signed off, and we pushed the updated device repair landing page into prototype mode before the GIF finished looping.
  3. Spin up a B2B branch without breaking the grid
    The white-label offer needed a subtly different vibe, less “broken screen panic,” more “fleet-manager ROI.” We cloned the core components, swapped imagery, adjusted typography weight, and voilà: a cohesive B2B electronics service web design that still felt native to the consumer pages.
  4. Padlock the brand story in four key blocks
    Sustainability sells. We punched the certified recycling badge, CO₂-savings stat, and “100 % repair in Germany” icon stack into the hero row, front and centre for that crucial sustainable tech repair branding narrative. Shifting hues never touched these proof points; they’re baked into the grid.


Toolbox in two lines:
Figma for everything visual, Slack Canvas for comments, Loom for quick walkthroughs, TinyPNG for feather-weight asset hand-off.

Service highlights grid and direct-service section optimised for modern electronics repair website UX

Electronics repair website design roadmap

Day 1: Kick-off with KUBE Studio, set KPIs (↑ clicks, ↓ colour churn). Signed scope & palette audit.
Day 2: Convert flat hex codes to Figma variables. Token set: primary, accent, CTA, status.
Day 3: Live palette swap demo in Slack huddle. Stakeholder thumbs-up on “teal + charcoal”.
Day 4: Finalise consumer device repair landing page colours. Prototype v1 desktop + mobile.
Day 5-6: Design B2B white-label page. High-fi Figma file, desktop first.
Day 7: Copy & icon pass — “100 % Repair in Germany”, recycling badge. Hero row locked, trust icons exported.
Day 8: First feedback round (Slack Canvas). 90 % comments resolved in 24 h.
Day 9: Polish, compress assets, hand-off spec link. Dev-ready ZIP, Loom walk-through.
Day 10: Launch support & colour-token tutorial for client team. 15-min Figma session recording.

Results that click, and stick

22 % lift in primary CTA clicks

The refreshed colour hierarchy steered more eyes, and fingers, to “Gerät anmelden.” Daily starts climbed from 73 to 89 within fourteen days.

Colour change requests: one and done

Tokenisation meant the inevitable “can we nudge the teal?” took 5 minutes, not another sprint. No extra invoice, zero frustration.

B2B page time-on-section: +41s

Fleet managers now linger long enough to read the certified recycling flow, thanks to a calmer palette and smarter icon stack.

Load weight trimmed by 28%

TinyPNG + WebP shaved hero images from 1.8 MB to 1.3 MB. Faster paint, lower bounce, the sort of tidy gain every electronics repair website design should bake in.

Client verdict via Slack:
“Looks tight. Let’s mark this finished before the CEO changes her mind again.”

Embedded repair-process video and dual CTA reinforcing sustainable tech repair branding benefits

4 lessons you can bolt onto your own site

  1. Tokenise early, sleep later
    Colour variables cost ten minutes up front and save hours every time marketing pivots.
  2. Show, don’t tell, your eco creds
    Badges and icons out-punch paragraphs when proving sustainable tech repair branding.
  3. Clone, then tweak for B2B
    Shared components keep the consumer vibe familiar while letting corporate pages talk money and metrics.
  4. Demo palette swaps live
    A real-time Figma toggle beats PDF mock-ups, stakeholders sign off when they see the shift, not when they imagine it.

What sitting still will cost you

Every unsupported palette pivot piles design debt on your sprint board. Worse, each extra meeting chips cash off the dev budget you actually need for new features. Meanwhile, visitors bounce to a rival whose buttons don’t clash with their screen.

Book your 30-minute palette pit-stop

We’ll open your file, map the colour chaos, and hand you a bullet-list of fixes, live, on screen, in plain language. Book a quick 30-min video call, no pressure, no upsell. The next colour-crisis e-mail is probably already in your inbox; let’s tame it before it drains the budget.

Two colleagues discussing a project at a desk with laptops
Two coworkers chatting over laptops in an open office, one wearing a turban
Two coworkers reviewing work together on a desktop monitor Team meeting around a table with snacks in a modern office
Colleagues planning on a glass wall with sticky notes Two teammates working side by side with a laptop and tablet
Two colleagues reviewing a laptop together at a desk
Two colleagues collaborating at a laptop in a bright workspace

Let’s make your next
project a success story.

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