Helping parents, teachers, and gifted adults thrive

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Industry:

Giftedness assessment & coaching services

Timeline:

2.5 months

Impact:

-41% fewer contact form drop-offs

Collage of custom WordPress website design for giftedness coaching services displayed on tablets and phones

Introduction

When Dotado approached us, they weren’t looking for a pretty website. They needed clarity, structure, and a digital home that guided visitors—with confidence—to the right service. Because when you’re helping gifted kids and adults navigate complex challenges, the last thing you want is a chaotic website.

Dotado specializes in giftedness coaching—working with parents, teachers, and highly intelligent (often overwhelmed) adults. Their previous site? Let’s just say it didn’t live up to their IQ standards.

They needed a custom WordPress website for giftedness coaching services that could:

  • clearly present their services,
  • explain what giftedness coaching is (without sounding clinical),
  • and make booking and contact easy, through a conversion-focused contact form design that didn’t intimidate visitors.


That’s where we came in.

Understanding the challenge

Dotado supports parents, educators, and professionals in navigating the often complex journey of giftedness. But their original website was doing them a disservice: outdated visuals, confusing structure, and unclear messaging meant potential clients couldn’t figure out what Dotado actually did—let alone why they should care.

Here’s what we were up against:

  • Low clarity: Visitors didn’t immediately understand what Dotado offered. The services were there, but buried under vague text and awkward navigation.
  • Fragmented structure: The site lacked hierarchy. Pages felt like puzzle pieces from different boxes.
  • Zero conversion focus: No clear CTAs, no nudges toward contact or consultation. No sense of momentum for the user.


In other words, Dotado had the expertise—but their site wasn’t showing it. And worse, it was holding back the business.

Our solution? A custom WordPress website for giftedness coaching services that prioritized clarity, structure, and user action. With a role-based navigation UX and a conversion-focused contact form design, we transformed the site into a streamlined, user-friendly platform that highlights Dotado’s expertise and drives engagement.

Desktop hero of the giftedness coaching website showing pedagogical advice headlines
Mobile mock-ups highlighting role-based navigation UX for parents and teachers

Our approach

We started with what Dotado already had: documents, PDFs, and outlines full of ideas and structure suggestions. Unlike many clients, Dotado came prepared with serious thought behind their user groups and page flow. That was gold.

Instead of rethinking everything, we did three things:

1. Structured their thinking
We created a site architecture that split visitors clearly into:

  • Ouders van (vermoedelijk) hoogbegaafde kinderen
  • Professionals in het onderwijs
  • Hoogbegaafde volwassenen
  • Instanties en beleidsmakers


This role-based navigation UX made it easy for each group to find relevant content quickly.

2. Clarified their core messages
The content needed to feel like it came from real people who get it. So we worked directly with Dotado to rework their text input into UX-friendly copy — still their tone, just sharper, leaner, and built for scannability.

3. Designed for emotional clarity
Being gifted can feel like a gift — or a struggle. We avoided overly playful or corporate visuals, and instead focused on calm, confident design with:

  • Soft but grounded colors
  • Real photography where possible
  • Clear visual hierarchy, making the content the hero


The result was a custom WordPress website for giftedness coaching services that reflected Dotado’s expertise and empathy. With a scalable WordPress backend, their team can easily manage and grow their platform as their audience expands.

Wireframes, design, and collaboration

This was a highly collaborative project.
We didn’t just go from briefing to final. We built:

  • Initial wireframes per audience type
  • A homepage concept that balanced overview and direction
  • Modular content blocks to scale new service pages later
  • A navigation structure that allows expansion (they’re growing)


After presenting the first concept, we iterated through:

  • Navigation flow adjustments (the info for “instanties” was moved)
  • Homepage hero rewording to hit harder
  • Footer restructuring for better accessibility
  • CTA hierarchy adjustments across pages


And Dotado gave feedback that actually helped — quick, clear, and thoughtful. So we were able to move fast.

Tablet screen of coaching page within the custom WordPress site, clear colour hierarchy
Modular content blocks that support a scalable WordPress backend for new services

Key features

Dotado didn’t want a huge site. But they wanted a useful one.

We delivered a custom WordPress website for giftedness coaching services that meets their needs perfectly.

Here’s what we included:

  • Role-based navigation for parents, adults, and teachers
  • Dedicated page types with tailored tone and layout structure
  • Team introduction section to highlight expertise, without ego
  • Integrated, conversion-focused contact and intake form built in WordPress
  • Scalable structure for adding services in the future


Everything is editable from their custom WordPress backend — built lean, with no bloat or unnecessary plugins.

Hosting, maintenance, and peace of mind

The partnership didn’t stop at delivery. We also:

  • Host the custom WordPress website for giftedness coaching services securely on our own infrastructure
  • Keep it updated weekly through our SLA package
  • Act as technical support and content support when needed


It’s exactly what Dotado wanted: no technical distractions. Just a scalable WordPress backend that works and grows with them.

Mobile layouts mixing quotes and imagery to humanise the giftedness coaching website
Dual-tablet view of the conversion-focused contact form design and image gallery

The tech stack

We kept it clean and scalable for a Custom WordPress website for giftedness coaching services.

Front-end:

  • HTML5, SCSS, JS, jQuery
  • Custom components, accessible from the backend


CMS:
WordPress (custom theme, no page builders, built with a scalable WordPress backend)

Hosting & maintenance:

  • Shared Web Hosting on our secure server
  • Weekly updates
  • SLA agreement with proactive monitoring

Results

So, what’s the payoff?

  • Dotado now has a custom WordPress website for giftedness coaching services, structured around its real audience — not generic “about us” pages
  • Parents find the right info, faster
  • Educators know where to go
  • The Dotado team can update the site without emailing us (but they still do when it matters)


They also get:

  • Proactive support
  • Hosting included
  • Peace of mind that their platform is in good hands with a scalable WordPress backend


And us? We gained a long-term partner who cares as much about clarity as we do.

Visual summary of 41 % fewer form drop-offs after custom WordPress website design
custom WordPress website design for giftedness coaching services

Final thoughts

Designing for gifted education isn’t about making something flashy. It’s about clarity, trust, and delivering exactly what the user needs, when they need it.

Dotado had a clear mission, and we brought it to life with a custom WordPress website for giftedness coaching services. Featuring role-based navigation UX and a scalable WordPress backend, the site now truly reflects their vision and supports their unique audience.

Let’s make your next project this clear

Your platform doesn’t need to be huge. It needs to be right. Whether you’re looking for a custom WordPress website for giftedness coaching services or need help refining your role-based navigation UX, we’ve got you covered.

Book a quick 30-min video call — we’ll show you exactly what to fix.

Schedule a no-pressure call

Studio Ubique team refining UX/UI design services for websites that convert
Studio Ubique team refining UX/UI design services for websites that convert
Studio Ubique culture – building websites that convert since 2012 Studio Ubique culture – building websites that convert since 2012
Developers coding lightning-fast websites & apps that scale Studio Ubique culture – building websites that convert since 2012
Studio Ubique culture – building websites that convert since 2012
Studio Ubique culture – building websites that convert since 2012

Ready to stop the leaks
and start converting?

Our team is here to lend a hand! Get in touch with us for any help you may need.

    Just a heads-up: we’re not into acquisitions. If you’re not here for our services, please step away from the button :)

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