A refined digital experience for bespoke interiors

Industry:

Luxury interior design & bespoke furniture

Timeline:

3.5 months

Impact:

+39% more quote-request completions

Live website

responsive front-end design desktop view of pine tree lane

Introduction B2B WordPress website case study

B2B WordPress website case study: A custom WordPress website can make all the difference when your products belong in Architectural Digest, but your site still screams 2012. That’s exactly where Pine Tree Lane found themselves, high-end interiors, curated design taste, and a site that just wasn’t cutting it.

They came to us with a clear ask: design and develop a custom B2B WordPress website that matches the sophistication of their luxury interior brand. The result? A handcrafted digital showroom that’s as polished as their work, and a backend that’s actually easy to use. This B2B WordPress website case study showcases how we brought their vision to life.

Need your site to match your brand’s quality, not fight it? Let’s talk.

mobile view of custom WordPress website pine tree lane

The challenge

Pine Tree Lane didn’t need more traffic. They needed better conversion. Their old site was:

Clunky to update
Lacking clear hierarchy
Visually disconnected from the brand

Worst of all? It wasn’t telling the full story of their expertise in bespoke furniture and luxury interiors. For a design-led brand, that’s a problem.

So we asked the tough questions: What do their ideal clients want to see first? What do they want to feel while browsing? And how do we balance storytelling with lead generation?

They didn’t just need pretty, they needed strategy.

About us page layout of custom WordPress website pine tree lane

Our approach

We kicked things off with a review of the initial design brief. The client had a vision: clean, timeless, functional, just like their interiors. We added: conversion-focused, content-flexible, and mobile-perfect.

From there, we:

Clarified the brand
Using the provided branding assets, we refined a style direction that felt just as high-end as their work. Elegant typography, balanced white space, and rich imagery led the way.
Mapped the site around the user
We stripped back unnecessary layers and prioritized what matters: showcasing collections, explaining the process, and making it easy to get in touch.
Designed and built in sync
We delivered a full front-end design in Adobe XD, followed by custom WordPress theme development with a lightweight, tailored theme, no clutter, no drag-and-drop chaos. This B2B WordPress website case study showcases our ability to create streamlined, efficient solutions.
Optimized for edits and updates
We used Advanced Custom Fields (ACF) to let the Pine Tree Lane team manage content without breaking layout integrity. Simple, powerful, safe.

And because we offer managed web hosting, we made sure performance and uptime would never be an issue. Weekly updates? Handled. Weekly maintenance? Covered

contact page layout of custom WordPress website pine tree lane

The tech we used

We didn’t just make the site look good, we made sure it runs like a dream. Here’s what powers the new Pine Tree Lane website under the hood:

WordPress CMS. Flexible, reliable, and easy for the client to manage
Custom WordPress theme development, designed and built in sync. Clean code, no bloated templates, and fast load times—explore
Advanced Custom Fields (ACF). Structured content editing without layout headaches
HTML5 and CSS3 development, JavaScript. Fully responsive, pixel-perfect layout across all devices
Lottie animations. Subtle, tasteful motion where it matters
Studio Ubique managed WordPress hosting. Weekly updates, daily backups, top-notch security

Result: a fast, secure, and future-ready custom WordPress website that looks just as polished as Pine Tree Lane’s interiors.

The final results

The new Pine Tree Lane website ticks all the boxes, clean, fast, and fully aligned with their high-end interior design brand. It’s no longer just a digital brochure, but a curated showroom that does the talking for them.

What we delivered:

A responsive front-end design
A full custom WordPress website with tailor-made layouts
A design system that feels elevated, yet minimal
Clear content structure that highlights services and projects
Mobile-first UX to make browsing effortless on any screen
Easy content management through ACF, no coding needed
A reliable managed WordPress hosting and maintenance setup that runs quietly in the background

No more outdated pages or design headaches. Just a confident, cohesive experience that matches their work.

FAQs

Q.1 What did you deliver for Pine Tree Lane

A fully custom B2B WordPress website with a bespoke theme, responsive design, clear content structure, and easy content editing via ACF.

Q.2 Why not use a template or page builder

Luxury brands need control, not clutter. Templates add bloat and design limits. A custom theme gave Pine Tree Lane speed, stability, and a polished look.

Q.3 How long did the project take

About 3.5 months from design review to live launch, including UX design, development, testing, and setup of managed WordPress hosting.

Q.4 Is the site easy to update

Yes. With Advanced Custom Fields, the team can safely edit content without breaking layouts or needing technical help.

Q.5 How does hosting and maintenance work

We provide managed WordPress hosting with weekly updates, daily backups, and strong security. The client gets peace of mind without extra effort.

Let’s make your brand this confident too

Whether you’re in interiors, tech, or tacos, we’ll make sure your website works hard and looks great doing it. Want to see how we’d tackle your project?

Book a free 30-min video call, no strings attached. Just honest input, smart questions, and a clear next step.
👉 Schedule your call now

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