B2B WordPress website case study: A custom WordPress website can make all the difference when your products belong in Architectural Digest, but your site still screams 2012. That’s exactly where Pine Tree Lane found themselves, high-end interiors, curated design taste, and a site that just wasn’t cutting it.
They came to us with a clear ask: design and develop a custom B2B WordPress website that matches the sophistication of their luxury interior brand. The result? A handcrafted digital showroom that’s as polished as their work, and a backend that’s actually easy to use. This B2B WordPress website case study showcases how we brought their vision to life.
Need your site to match your brand’s quality, not fight it? Let’s talk.
Pine Tree Lane didn’t need more traffic in first case. They needed better conversion. Their old website was:
Worst of all? It wasn’t telling the full story of their expertise in bespoke furniture and luxury interiors. For a design-led brand, that’s a problem.
So we asked the tough questions: What do their ideal clients want to see first? What do they want to feel while browsing? And how do we balance storytelling with lead generation?
They didn’t just need pretty, they needed strategy.
When we started, Pine Tree Lane had around 100 organic visitors per month and was barely visible in the Dubai design market. Three months after launch, the site attracts 400 plus organic visitors every month, a fourfold increase without extra ad spend. The goal was simple, make sure people who search for high end interior design in Dubai actually find them, understand what they do and feel confident enough to reach out.
We kicked things off with a review of the initial design brief. The client had a vision: clean, timeless, functional, just like their interiors. We added: conversion-focused, content-flexible, and mobile-perfect.
From there, we:
And because we offer managed web hosting, we made sure performance and uptime would never be an issue. Weekly updates? Handled. Weekly maintenance? Covered. Marketing? On it.
We didn’t just make the site look good, we made sure it runs like a dream. Here’s what powers the new Pine Tree Lane website under the hood:
Result: a fast, secure, and future-ready custom WordPress website that looks just as polished as Pine Tree Lane’s interiors.
We cleaned up technical SEO for speed, crawlability and indexation, then rebuilt the UX and content structure so visitors get a clear story instead of scattered pages. We targeted location based long tail keywords with strong intent, published blogs on trending interior and hospitality topics, and linked those smartly to the main service pages. Along the way we tracked short keywords and saw Pine Tree Lane start to appear in AI generated lists and content as a relevant brand.
The site runs on a custom WordPress build, not a generic theme, which lets us adjust layouts, blocks and content based on real behaviour. Every month we review which pages attract the right visitors, where people drop off and which sections are ignored. On that data we tweak copy, design and internal links. The result is a WordPress site that behaves like a living sales channel, not a one off project that slowly gets outdated.
The new Pine Tree Lane website ticks all the boxes, clean, fast, and fully aligned with their high-end interior design brand. It’s no longer just a digital brochure, but a curated showroom that does the talking for them.
What we delivered:
No more outdated pages or design headaches. Just a confident, cohesive experience that matches their work.
As of late October, three months after kickoff, our SEO team took on an exciting challenge, helping Pine Tree Lane strengthen visibility and stand out in a competitive market.
Back then, the site had around 100 organic visitors a month. Today, it is at 400+, that is 4x growth in three months.
👉 Optimized technical SEO for speed, crawlability, indexation
👉 Improved the UI and content structure to make the site more user friendly and engaging
👉 Targeted location based long tail keywords for quick, high intent traffic
👉 Published blogs on trending interior design topics and interlinked them with service pages
👉 Tracked short tail keywords and saw AI platforms start mentioning the brand
✨ Steady organic growth month after month
✨ More visibility in Dubai’s design niche
✨ A growing pipeline of qualified visitors and leads
The brand is not just ranking, they are getting consistent organic leads and real visibility in Dubai’s interior design space.
It is a clear reminder that when you mix strategy, creativity, and patience, SEO works. We are just getting started, and the next phase looks even more promising.
A fully custom B2B WordPress website with a bespoke theme, responsive design, clear content structure, and easy content editing via ACF.
Luxury brands need control, not clutter. Templates add bloat and design limits. A custom theme gave Pine Tree Lane speed, stability, and a polished look.
About 3.5 months from design review to live launch, including UX design, development, testing, and setup of managed WordPress hosting.
Yes. With Advanced Custom Fields, the team can safely edit content without breaking layouts or needing technical help.
We provide managed WordPress hosting with weekly updates, daily backups, and strong security. The client gets peace of mind without extra effort.
Whether you’re in interiors, tech, or tacos, we’ll make sure your website works hard and looks great doing it. Want to see how we’d tackle your project?
Book a free 30-min video call, no strings attached. Just honest input, smart questions, and a clear next step.
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Tell us what’s stuck, what you want to build, or what needs fixing. We reply within 24 hours.
