Design

User-centric UX/UI design for
seamless journeys

First impressions matter: 94% of first impressions of a brand’s website are design-related. A well-crafted UX/UI design isn’t just about looks, it shapes how users perceive your brand, navigate your platform, and take action.

Trusted by clients on top review platforms

  • 4.9

    Clutch logo – proof our custom website development delivers results
  • 5.0

    Sortlist logo – Studio Ubique websites that convert
  • 5.0

    99designs logo – UX/UI design services recognised globally
  • 5.0

    Google Reviews logo – five-star apps that scale & websites that convert

UX/UI design -
key impact areas

At Studio Ubique, we create intuitive, conversion-focused UI experiences that keep users engaged and drive real business results.

User-centric UX UI design diagram illustrating intuitive navigation and engaging user experience.

User-centric approach

We design user experiences that align with behavior, ensuring intuitive navigation, easy interactions, and meaningful engagement. Our focus on UX helps businesses create products that feel natural and enjoyable to use.

Conversion-focused UI mock-up with strategic elements guiding users to key actions and higher conversions.

Conversion-focused UI

We structure UX/UI elements to guide users toward key actions, whether it’s making a purchase, signing up, or exploring content. Every visual and functional detail is optimized to drive conversions and business growth.

Interactive prototype wireframe used for usability testing and refining user interface design.

Prototyping & testing

Our process includes wireframes, interactive prototypes, and usability testing to refine experiences before development. By gathering real user feedback early, we ensure the final product is both functional and frictionless.

Pixel-perfect UX UI design specs and component library enabling efficient hand-off to developers.

Designed for efficiency

A smooth transition from design to development is essential. We create pixel-perfect designs with clear documentation and structured components, making it easy for developers to bring our UX/UI designs to life, faster and with fewer revisions.

Scalable design system of reusable UI components ensuring consistent user interface across products.

Scalable design systems

From websites to mobile apps, consistency is key. We develop scalable design systems with reusable components, ensuring brand coherence, faster design iterations, and seamless adaptability as your business grows.

At Studio Ubique, results matter.

94%

more conversions from first-time visitors

–27%

fewer bounce-offs and abandoned sessions

+83%

traffic from search, social, and ads

+51%

qualified leads entering your sales pipeline

Our UX/UI design process

At Studio Ubique, we follow a well-structured yet adaptable process to deliver user-focused, impactful solutions. Here’s how we approach each project:

01

Discovery & alignment

We start with a deep-dive conversation to understand your goals, audience, and overall vision. Through brainstorming and strategy sessions, we define a clear creative direction for the project.

02

Research and analysis

We study your users, competitors, and industry to uncover insights that shape a design strategy aligned with your business objectives and audience needs.

03

Wireframing & structure

We create wireframes to map the layout, user flow, and overall experience, ensuring the design is intuitive, scalable, and user-friendly from the start.

04

Visual design & prototyping

Once the wireframes are approved, we craft high-fidelity conversion-focused UI designs with attention to visual impact, brand consistency, and usability. Interactive prototypes help visualize and validate the user journey.

05

Design handoff

After a final review and any optimizations, we prepare everything for development: organized design files, style guides, design systems, and notes for seamless handover, whether it’s to your team or ours.

06

Post-design support (optional)

We remain available to support the development team during implementation, and to assist with design updates or questions during rollout.

Our reputation

At Studio Ubique, we take pride in supporting a wide array of partners, from innovative startups to well-established medium-sized enterprises, in achieving their goals.

Join the 500+ customers worldwide that already succeeded.

Contact us today

5.0 Sortlist logo – Studio Ubique websites that convert

“Studio Ubique brought our vision to life with skill, passion, and precision, our website now truly reflects the soul of House of Books.”

S. Pednekar
Business Owner at House of Books

5.0 99designs logo – UX/UI design services recognised globally

“Project meets my expectations, good communication with the designer.”

M. Rousset
Digital Marketing Leader at KOELIS

5.0 Clutch logo – proof our custom website development delivers results

“Studio Ubique revamped our brewery site with stunning UX/UI. Engagement, speed, and mobile retention soared, plus they nailed the brief on time, on budget, and with true creative flair.”

Jonathan Abergel
Site Manager, Brasserie Parisis

5.0 99designs logo – UX/UI design services recognised globally

“Studio Ubique continue to do really excellent work! They are great at taking direction, but also willing to advise when ideas clash with good design. A great team to work with.”

Christian Vavuris
Account Manager at Amata Financial Technologies

5.0 99designs logo – UX/UI design services recognised globally

“Simply outstanding. I am blown away by the not only the design expertise, but also the site functionality. Worth every dollar, and I will be coming back for more business. Do not look further - you found your developer here.”

Alec K.
Owner at The Arena Group

5.0 Google Reviews logo – five-star apps that scale & websites that convert

“Fastest time ever for a premium website. Willing to make changes, always friendly and helpful - 100% recommend for start-ups and large businesses alike.”

Etienne Marais
Marketing Director at Minard Communications

5.0 Google Reviews logo – five-star apps that scale & websites that convert

“Great ideas, smooth communication, and a pleasure to work with, Studio Ubique made building our new website a seamless, collaborative process.”

Ruud Stelten
Director at The Shipwreck Survey

5.0 Clutch logo – proof our custom website development delivers results

“Studio Ubique boosted our site’s speed, security, and UX. With timely delivery, proactive updates, and expert execution, they’ve become a trusted partner in our digital growth.”

Amy Saxton
Marketing Director, Buyagift

5.0 99designs logo – UX/UI design services recognised globally

“Creative, skilled, and budget-conscious, Studio Ubique perfectly translated our vision with care, precision, and a truly personal touch.”

D. Blounas
Owner at Jimmy's RV Storage

5.0 Google Reviews logo – five-star apps that scale & websites that convert

“From rebranding to web design, Studio Ubique has been a key partner, proactive, efficient, and always exceeding expectations with clear, seamless communication.”

E. Opgelder
Co-Owner at FlevoDirect uitzendbureau

5.0 Clutch logo – proof our custom website development delivers results

“Studio Ubique earned our trust with their expertise and results. What started as one project grew into a long-term collaboration thanks to their consistent delivery and professionalism.”

Anonymous
Co-Owner at Sportsbook Company (NDA)

5.0 Clutch logo – proof our custom website development delivers results

“Studio Ubique understood our vision, responded fast to feedback, and kept the AGN website redesign smooth and efficient. A seamless, goal-driven collaboration from start to finish.”

C. Mari-Mulder
Marketing Manager at AGN

5.0 Clutch logo – proof our custom website development delivers results

“Studio Ubique exceeds expectations every time, clear communication, creative solutions, and reliable delivery make them a trusted, long-term partner for web, design, and branding projects.”

Kalynn Monroe
Director of Marketing, Pioneer Music Co

5.0 Google Reviews logo – five-star apps that scale & websites that convert

“Studio Ubique crafted our brand, website, and booking system with standout design, smooth communication, and great value, helping UpNailz shine online and grow with confidence.”

K. Erdtsieck
Owner UpNailz

5.0 99designs logo – UX/UI design services recognised globally

“Great quality delivery in a fast time for a good price. I can´t really expect more from a service provider. Big recommendation!”

Felix Kugler
KUBE Studio

5.0 Google Reviews logo – five-star apps that scale & websites that convert

“We are very happy with our new homepage. It perfectly reflects the style we want to convey. The process was quick, and the design was created in no time. We are super happy! :)”

Transport People BV

Common Questions

We’ve put together a handy list of frequently asked questions to light your path. Curious about something else? You’ll likely find the answer here or in the FAQ page.

If your question isn’t covered, just reach out to us - we’re always here to help!
What is UX/UI design, and why does it matter for my business?

UX is how it feels to use your product, UI is how it looks and behaves on screen. Think restaurant. UI is the menu and plating, UX is the whole visit, how easy it is to order, how quickly food arrives, and whether you want to come back.

In practice, this means your website, app, or dashboard is clear, fast to navigate, and simple to use. People find what they need, complete tasks without friction, and are more likely to sign up, buy, or contact you. It also cuts down on support questions and keeps customers happier over time.

Learn more about how we approach this on our UX/UI design service page.

What is the difference between UX and UI design?

UX is the experience, UI is the interface.

Think of a car. UI is the steering wheel, pedals, dashboard, and buttons you touch. UX is the whole drive, the route is clear, the seat is comfy, the controls make sense, and you arrive without stress.

UX, user experience

  • Figures out what people need through research and interviews
  • Maps user flows so tasks feel logical, step by step
  • Plans structure and content priority
  • Builds wireframes and clickable prototypes
  • Tests with real users, then fixes the rough edges


UI, user interface

  • Designs the visual layer, layout, spacing, typography, color
  • Styles buttons, forms, menus, and states like hover, focus, error
  • Adds micro-interactions and motion for feedback
  • Keeps everything consistent across pages and screens


In short, UX decides what to build and why, UI decides how it looks and behaves on screen. Together, they make a product people understand fast and enjoy using.

How do you approach a UX/UI design project?

Clear steps, plain language, light on drama.

1) Discovery and alignment
We talk goals, audience, and must haves. In simple terms, what does success look like, who uses it, and what do they need today.
Output, a short brief with priorities and a plan.

2) Research and analysis
We look at users, data, and competitors to spot patterns worth acting on.
Output, key findings, user journeys, and a simple strategy.

3) Wireframing and structure
Black and white layouts that show flow and hierarchy, no colors yet. Think floor plan before paint.
Output, sitemap, core page wireframes, and a basic click through.

4) Visual design and prototyping
We apply brand, typography, spacing, and components, then build a clickable prototype you can try in the browser.
Output, high fidelity screens, a UI kit, and an interactive prototype.

5) Design handoff
We package everything for development, tidy Figma files, specs, tokens, and notes, plus a walkthrough with your team.
Output, organized files, style guide, component documentation, and accessibility notes.

6) Post design support, optional
We stay close during build, answer questions, review work against the designs, fix rough edges, and plan small iterations.
Output, design QA, feedback tickets, and measured tweaks.

What’s the difference between web design and UX/UI design?

Think house. Web design is the curb appeal and rooms. UX is the floor plan and how you move around. UI is the fixtures, switches, and labels so you know what does what.

Web design

  • Focuses on layout, typography, color, images, and basic interactions
  • Makes the site look on brand and consistent from page to page


UX, user experience

  • Figures out what people need and the steps they take
  • Plans clear flows so tasks feel easy and logical


UI, user interface

  • Designs buttons, forms, menus, states, and micro-interactions
  • Keeps visuals and behavior consistent so people don’t get lost


In short, web design handles the look, UX decides the path, UI fine tunes what you touch. Together, they make a site people understand fast and enjoy using.

Can you redesign my existing website or app?

Yes! Whether your website or app needs a visual refresh or a full usability overhaul, we analyze its performance and suggest improvements that enhance both aesthetics and functionality.

Check out our portfolio to see real examples of redesign projects we’ve completed.

Do you provide design files, and in what format?

Yes. You get the master, fully editable source files in Figma or Adobe XD, your choice.

For development, we also hand over the practical bits your team needs:

  • Exported assets, SVG icons, PNG or WebP images in 1x and 2x
  • A components library with states, spacing, and grid
  • Color and typography styles, delivered as simple design tokens if you like
  • Notes on interactions, hover and error states, and accessibility basics
  • A share link for Inspect, comments, and version history in Figma


If helpful, we include a short style guide PDF and a handoff checklist so nothing goes missing. Everything is cleanly named and organized, no mystery layers.

How long does a UX/UI design project take?

Project timelines vary based on scope, but a standard website or app design takes 2-4 weeks. More complex projects may require additional time, and we provide a clear timeline upfront.

Do you also handle development, or just design?

Both. We can be your design team, your build team, or the whole crew from idea to launch.

If you only need design

  • We deliver tidy, developer ready Figma files, components, and specs
  • Clear notes for states, interactions, and accessibility
  • We stay available for questions during build


If you need development too

  • We build what we design, pixel precise and fast to use
  • Stacks we work with, WordPress, WooCommerce, Shopify, and custom solutions with modern frameworks
  • We handle performance, security, and scalability from day one
  • Launch support, QA, and handover included


You choose the setup, just design, just development, or both. If you want the full package, here is our development page for the nuts and bolts.

How much does UX/UI design cost?

Costs depend on project complexity. We offer hourly pricing (€40 – €65/hour) or project-based pricing. After discussing your needs, we provide a transparent quote.

What do you need from me to start?

Every project is a collaboration, and your input is key to staying on schedule. Here’s what we typically require:

  • Brand assets: Your logo (.svg, .png), fonts, brand colors, and any other relevant materials.
  • Images: High-resolution visuals for use in the design.
  • Content: Finalized text for each page or section, or a reference website to guide us. Well-organized content helps us craft a standout design.
  • Feedback: Timely responses (within 48 hours) to keep the project on track. Delays in feedback may extend the timeline.


By providing these essentials, we can deliver a design that truly reflects your goals and vision.

Latest insights

Trusted partner across leading platforms

Clutch review badge – proof our custom website development delivers results

4.9

Sortlist top agency badge – Studio Ubique websites that convert

5.0

99designs award logo – UX/UI design services recognised globally

5.0

Google Reviews icon – five-star apps that scale & websites that convert

5.0

UX strategist mapping sprint tasks on flip-chart while developer reviews code on phone and laptop, Studio Ubique office
Designer pointing at code review on monitor during pair-programming session with developer, plant-filled Studio Ubique workspace
Colleagues checking website mock-ups on laptop in bright corridor, blurred team in background, Studio Ubique design agency Mobile coffee cart barista serving cappuccino to UX designer in sunlit hallway, Studio Ubique team break
Team lunch-and-learn: three coworkers discussing project over salads and laptop in airy Studio Ubique café-style area Studio Ubique team walking with client, showcasing new website on laptop while chatting in modern white corridor
Designer jotting product ideas in notebook beside laptop on window bench at golden hour, Studio Ubique brainstorming
Remote UX sync: designer video-calling teammate on desktop monitor, taking notes in minimalist Studio Ubique office

Let’s make your digital
project the next success story.

Tell us where you’re stuck, what you dream of building, or what needs fixing. We’ll reply within 24 hours

    Just a heads-up: we’re not into acquisitions. If you’re not here for our services, please step away from the button :)

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