Let’s start with the obvious: Reverie isn’t your average boat. It’s a 165-foot floating hotel with its own cinema, sun deck Jacuzzi, a chef who’s cooked for Nelson Mandela, and more toys than a Bond villain’s garage. If you can name it, it’s onboard — from e-foils to seabobs, a full gym to a drone fleet.
The problem? None of that showed online.
Reverie’s team had a yacht that screamed luxury but a digital presence that whispered… nothing. The site was outdated. The user experience was clunky. And let’s be honest — uploading a PDF brochure and calling it a day doesn’t exactly scream “book me now.”
That’s why we embarked on a luxury yacht website redesign for Reverie, transforming their digital presence into one that matched the luxury onboard. With a focus on improving user experience for high-end customers, we created a polished, functional site that makes booking as seamless as the yacht experience itself. Because if you’re chartering a seven-figure yacht, you expect nothing but the best.
That was the ask.
We were handed a beautifully designed printed brochure, a PDF crew list, and some references to luxury yacht websites that “feel like Zeelander meets Sirena with a bit of flair.” The client knew the value of aesthetics but didn’t have the technical stack or content system in place to bring it all together digitally.
There were no web-ready assets, no structured content, no destination pages, no CMS setup, and no plan to accommodate things like crew rotation, seasonal changes, or mobile-first browsing (which, by the way, is how most prospects actually discover charter yachts).
Reverie needed a luxury yacht website redesign for their brand — intuitive, luxurious, and ready to handle visitors who expect fast, premium service. They also needed the backend to be user-friendly, allowing their team to manage content without diving into code or risking site issues.
This wasn’t just a design gig. It was a full translation project: print-to-pixel, brochure-to-browser, PDF-to-WordPress. It required a comprehensive approach to improving user experience for high-end customers while delivering a digital presence as exquisite as the yachts themselves.
At Studio Ubique, we believe websites should do two things well:
Here’s how we tackled a luxury yacht website redesign for Reverie, improving user experience for high-end customers while showcasing their brand’s elegance and exclusivity.
Most luxury yacht websites are heavy on visuals but light on logic. For the luxury yacht website redesign for Reverie, we flipped that script.
We started with a sitemap designed from the user’s perspective — someone looking to charter a yacht, compare amenities, explore destinations, get to know the crew, and ask: “Is this the one?”
The final structure included:
Bonus: We focused on improving user experience for high-end customers by making every section easy to navigate and fast to load — so even on yacht WiFi, you can browse effortlessly.
The original brochure was gorgeous. But let’s face it: it was made for paper, not pixels. Paragraphs were too long, the layout too rigid, and the imagery didn’t breathe on screen.
For the luxury yacht website redesign for Reverie, we rewrote and restructured every section — turning dense text blocks into digestible content that works seamlessly on desktop and mobile. Headings now guide readers through the experience. Bullet points highlight features without burying them, and the photography? Front and center, always.
From the jacuzzi on the sun deck to the 36’ Yellowfin tender that hits 65 mph, everything is where it should be: visually striking, easy to scan, and logically grouped — all focused on improving user experience for high-end customers.
Let’s be real — the crew can make or break a charter experience. Reverie’s crew is a dream team: Michelin-level chefs, pro water sports instructors, multilingual stewards, and a captain with more sea miles than some commercial pilots have air miles.
As part of the luxury yacht website redesign for Reverie, we transformed their crew bios (once buried in a massive PDF) into a polished, user-friendly experience. Each profile is now:
The result? Improved user experience for high-end customers. Prospective guests now get a real feel for the personalities behind the luxury.
Now for the nerdy bit — but an important one.
Reverie’s luxury yacht website redesign is built on WordPress using Elementor Pro. That means:
We kept plugins to a minimum, avoided bloated themes, and ensured the backend wouldn’t scare off whoever ends up maintaining the site in six months. This WordPress website redesign for luxury clients also focuses on improving user experience for high-end customers, delivering a sleek, seamless platform worthy of Reverie.
Throughout the project, we tackled the luxury yacht website redesign for Reverie by working with multiple content sources, including:
We pulled everything together, cleaned it up, and filled in the gaps where necessary (without inventing fluff). By the time the project wrapped, Reverie had:
This WordPress website redesign for luxury clients ensured an elevated user experience, perfectly aligning with Reverie’s high-end brand identity.
Once the final designs for the luxury yacht website redesign for Reverie were approved, we managed implementation, migration, and a pre-launch QA across devices. That included:
The site was built to meet the needs of brokers, clients, media, and agents — not just the design team — while improving user experience for high-end customers.
To keep it clear for the luxury yacht website redesign for Reverie:
This setup is tailored to improving user experience for high-end customers, ensuring a seamless and sophisticated online presence.
Reverie’s luxury yacht website redesign is no longer an afterthought — it’s a fully functional sales tool.
Visitors land and immediately get the full picture: stunning visuals, compelling text, relevant info, and a seamless way to start the booking process. Crew profiles feel personal, toys are showcased properly, and the site no longer acts as a stopgap before sending a brochure.
Best of all: The client can easily update everything themselves, whether it’s a new destination, a fresh photo, or any other change, making it a perfect example of improving user experience for high-end customers.
We help high-end brands like yours transform half-baked sites, bloated templates, and outdated PDFs into functional digital assets that actually help you sell. Whether it’s a luxury yacht website redesign for Reverie or improving user experience for high-end customers, we’ve got you covered.
If your site doesn’t look or work like it should — let’s fix that.
→ Book a quick 30-min video call — we’ll show you exactly what to fix.
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