WiseGuysTech came to us with a clear vibe: “We’re in tech, but don’t make us look like we read TechCrunch for fun.” They had the product, the plan, and the content. What they didn’t have was a custom WordPress website design and development solution that made people say, “Okay, I want that.”
Their business revolved around selling clever tools and digital courses for curious minds via WooCommerce. Just one product to start, but a big attitude behind it. They wanted a fast site, a simple user flow, and visuals that didn’t scream stock icons from 2014.
They handed us a stack of Google Docs, rough wireframes, and a tone of voice somewhere between Silicon Valley cool and Brooklyn sarcasm. Our mission? Deliver a brand-focused website solution that worked seamlessly — and made it fun.
Let’s be real — this wasn’t some dreamy project with endless budget and time to meditate on pixels. It was practical. The client had clear ideas and wanted things done efficiently. But they also didn’t want boring.
Here’s what we got on day one:
They needed more than a webshop. They needed a story, personality, and tech that didn’t fight them every time they wanted to update a product.
The solution? Custom WordPress website design and development for WiseGuys that balanced storytelling, branding, and simplicity.
The business model? One product at launch. Add courses later. A newsletter on Mailchimp. Stripe for payments. And a back-office setup that wouldn’t turn into a circus of plugins. Paired with UX/UI design for business websites, the result was a functional yet visually striking website.
Also, did we mention they had a firm budget? We’re talking under €3.500 for the whole thing — illustrations included.
We took the client’s content and transformed it into a structured, clean, and fun experience to scroll through. This was a full custom WordPress website design and development for WiseGuys, built with WooCommerce and enhanced with custom illustrations. No page builders, no plugin soup — just seamless functionality. Our focus on UX/UI design for business websites ensured a user-friendly and brand-focused solution tailored to their needs.
Even with their draft wireframes, the flow needed refinement. We mapped out:
The sitemap was small, but the care we put into it? Full scale. This was a prime example of custom WordPress website design and development for WiseGuys, incorporating elements of UX/UI design for business websites to ensure every detail was purpose-built for users.
We built everything from scratch for WiseGuys, delivering a Custom WordPress website design and development solution that prioritizes performance and simplicity. No Elementor, no bloated templates, no theme-of-the-month nonsense.
Backend simplicity was key. The client didn’t need complexity—just a setup they could log into, make edits, and walk away from without a dev degree. Our approach combines WordPress CMS development with a focus on clean, responsive design and scalability.
Now here’s where things got really fun. WiseGuysTech didn’t want photography or stock imagery. They wanted custom illustrations — one for each main page.
As part of the custom WordPress website design and development for WiseGuys, we sketched and designed a series of visuals tailored to their style:
Each illustration was created in vector and exported in SVG with PNG fallback — responsive, scalable, and light on load.
To enhance their site further, we also developed a simple icon set for feature highlights, newsletter, login state, and product attributes. This approach perfectly aligned with delivering brand-focused website solutions while keeping the design visually engaging and functional.
This wasn’t just about hitting the brief. It was about creating a Custom WordPress website design and development for WiseGuys that felt natural for the brand — and avoided turning into a maintenance nightmare.
Design & dev highlights:
By focusing on brand-focused website solutions, we ensured every element aligned perfectly with WiseGuys’ vision and growth needs.
The whole stack was built for speed, clarity, and ownership. No third-party license drama, no recurring surprises. This is a prime example of Custom WordPress website design and development for WiseGuys, offering brand-focused website solutions that deliver both function and style.
We completed the Custom WordPress website design and development for WiseGuys within scope, ensuring a seamless process. The project included UX/UI design for business websites, allowing us to make space for late-stage content tweaks and provide post-launch DNS and Mailchimp support without any drama.
The new WiseGuysTech site launched clean, functional, and full of character, thanks to our custom WordPress website design and development for WiseGuys. Visitors got a clear sense of who they were buying from — and what they were getting.
The client could easily log in, adjust copy, add products, and send newsletters without needing to call us every time, showcasing the flexibility of WordPress CMS development.
And even though the business eventually shut down (as startups do), the site was rock solid from start to finish. It did its job: made the product look great, handled payments seamlessly, and left users smiling — or at least not rage-quitting at checkout.
We don’t use builders. We don’t overcomplicate. And we definitely don’t force five plugins where one line of code will do.
If you’re ready for a custom WordPress setup that reflects your product, keeps things lean, and lets you grow without the headaches —
→ Book a quick 30-min video call — we’ll show you exactly what to fix.
No pressure. Just plain-language answers and a clear plan forward.
Tell us where you’re stuck, what you dream of building, or what needs fixing. We’ll reply within 24 hours
