Let’s be honest: AGN wasn’t just looking for another slick landing page. They needed a real business tool. One that would look fresh, work fast, and scale with their ambitions, like onboarding international dealers, offering dynamic pricing, and supporting multilingual eCommerce in the future. That’s where our expertise in B2B eCommerce WordPress UX design and development came in.
When we joined the project, the brand had just simplified its name from AGN Grass to AGN. This redesign wasn’t just cosmetic, it had to align with their new positioning: “Just grass, but better.” A clear promise, but one that came with high expectations.
The old site? A bit too… just grass. The new one? A platform designed to grow with AGN, including responsive artificial grass product listing design and a robust dealer portal UX for artificial grass suppliers.
We kicked off with one core insight: AGN isn’t a lifestyle brand. They’re a professional, down-to-earth supplier with a strong logistical backbone, and their new website needed to reflect that.
Here’s what stood out from the very first call:
We approached this project with a focus on B2B eCommerce WordPress UX design and development, ensuring the site was both practical and scalable. To match AGN’s needs, we structured the site to reflect their no-nonsense approach, incorporating features like a custom ‘dealer’ portal UX for artificial grass suppliers, streamlined quote and sample request workflows, and responsive artificial grass product listing design. The backend was designed to grow with their business, enabling future integrations like order syncing and CRM features.
Here’s how we handled it, step by step:
1. Design & user flows
2. Development & integrations
3. Hosting & support
4. Future features, already planned
This project showcases our expertise in B2B eCommerce WordPress UX design and development, creating a seamless, multilingual experience tailored to artificial grass suppliers.
This project focused on B2B eCommerce WordPress UX design and development, creating a seamless quote and sample request workflow for artificial grass.
Since launch, AGN’s website has become a key sales asset, especially for dealer acquisition and lead conversion. Built with a focus on B2B eCommerce WordPress UX design and development, the site ensures quote and sample requests flow seamlessly into the pipeline. The multilingual UX design also makes international expansion effortless, positioning AGN as a global leader.
Most importantly? It still reflects their tone: grounded, professional, no BS. Just grass, but better.
A custom B2B WordPress site with multilingual support, quote and sample request flows, dealer-ready structure, and a clean UX built to scale.
Product cards and detail pages include one click actions for quotes and samples. Submissions route to the team with all specs, speeding up follow ups.
WooCommerce provides reliable product data, attributes, and variations. We use it as the engine for quotes and samples, not as a checkout.
Yes. The build supports six languages, NL, EN, BG, DE, FR, ES, with language specific menus and content so international dealers can browse easily.
SnelStart for dynamic pricing and invoice sync, a customer dashboard per dealer, and optional CRM links so sales ops run in one place.
We host on shared infrastructure with daily backups and updates. Uptime and security are monitored, and ongoing maintenance is included.
Let’s talk. We’ll show you how B2B eCommerce WordPress UX design and development can transform your site into a powerful business tool, no fluff, no pressure. Whether it’s creating a responsive artificial grass product listing design or streamlining your quote and sample request workflow for artificial grass, we’re here to help. Book a quick 30-minute call.
Tell us where you’re stuck, what you dream of building, or what needs fixing. We’ll reply within 24 hours
