Designed to sell affordable web packages fast

Industry:

Web design & development agency

Timeline:

2 months

Impact:

+34% more scroll depth on service pages

Collage of custom WordPress website design for digital agency shown on desktop and mobile mock-ups

Introduction: WordPress website design for digital agency

WordPress website design for digital agency projects are our sweet spot, this build delivers fast pages, clear service flows and a lead-ready case study library. Webprepare is a digital agency that helps clients get online quickly and painlessly. But ironically, their own website was outdated and didn’t reflect the quality of the services they offered.

They came to us with a clear brief:

  • The brandbook was ready.
  • An initial draft was in progress.
  • Development would be handled in-house, but they needed top-notch design to lead the charge.


The goal? A professional, personal look that didn’t scream “template” or “big agency.” They wanted a sharp, branded custom WordPress website design for digital agency needs, one that said: “We know what we’re doing, and we don’t need 20 scrolls to prove it.” The result: a modular layout WordPress design that’s clean, scalable, and ready for a dev-ready Adobe XD handoff.

The challenge: turn partial designs into a complete, credible site

The Webprepare team knew what they wanted:

A sleek, modern site that looked established, but not corporate. Clear structure. Real UX thought. And flexibility across 13+ layouts including:

  • Homepage
  • Service pages (websites, hosting)
  • Knowledge base archive & detail
  • Blog archive & posts
  • Case studies
  • Rates, contact, quote request pages
  • Custom landing pages


But they didn’t just need designs slapped together. They needed:

  • Visual consistency across every layout
  • Design choices that respected (but didn’t worship) the brandbook
  • A dev-ready Adobe XD file with logical structure, proper states, and zero fluff
  • Full support during dev handover (even with extra rounds and SEO interruptions)


And all of it had to look premium, while being approachable for their clients.

What Webprepare got was more than just a website, it was a custom WordPress website design for a digital agency that delivered on both form and function. With a scalable WordPress CMS structure and modular layouts, the site was built to evolve with their business, ensuring long-term success.

Homepage hero of the digital agency website redesign with bold headline and call-to-action
Mobile screens previewing service cards in the modular layout WordPress design

Our approach: branding-first design with dev in mind

We didn’t just design screens. We thought through the CMS, page logic, scaling, and handoff to create a solution tailored for a custom WordPress website design for a digital agency.

Here’s what we focused on:

1. Flexible layout system

We created 13 unique layouts in desktop and mobile, all scalable, consistent, and built around a clear typographic hierarchy.

Every section was structured to allow:

  • Modular updates later (e.g. adding blocks or testimonials)
  • Clear H1–H6 tagging for SEO
  • Mobile-first hierarchy adjustments
  • Editable hover states and button logic

2. Content-conscious design

The Webprepare team didn’t have all content finalized, and they were fine with that. So we designed using sample content in the right tone, guiding the copy direction while leaving space for flexibility.

  • Layouts didn’t rely on perfect-length text
  • Icons, CTA sizes, and headlines were structured for real-life edits
  • Knowledge base layouts used chunked content for readability

3. Branded, but practical

We respected the brandbook but weren’t afraid to break from it where it made sense. We chose clear web-safe fonts, styled buttons for better UX, and avoided visuals that felt too “stock.”

Webprepare wasn’t selling art, they were selling clarity and speed. So we made the design reflect that, using a scalable WordPress CMS structure to ensure their site stays practical and adaptable for the future.

Style-tile highlighting colour palette and typography for the custom WordPress site
Style-tile highlighting colour palette and typography for the custom WordPress site

Tech stack and tooling used

  • Design tool: Adobe XD
  • Development: WordPress (custom theme by client’s internal team)
  • Hosting: Managed by client
  • CMS structure: Scalable WordPress CMS structure with ACF custom fields prepared using logical sectioning
  • SEO support: Structured content tagging, H1–H6 discussion with client SEO partner
  • UX testing: Mobile and desktop layout stress-tests with real content simulation


This project showcased a custom WordPress website design for a digital agency, combining a scalable CMS structure with tailored features to meet the client’s needs.

Roadmap and deliverables

Scope:

  • 13 desktop + mobile layouts in Adobe XD for a custom WordPress website design for a digital agency
  • Responsive grids and states for all components
  • Design support during handoff and implementation
  • Optional: hosting, email in the cloud (quoted but not chosen)


Design timeline:

  • 1–3 weeks based on feedback speed
  • Development (handled in-house):
  • Studio Ubique supported with dev-ready files and discussion rounds
  • Process:
    • 3 feedback rounds per layout (design phase)
    • Additional support during implementation
    • Estimated 70–122 hours design time (actual was close to midpoint)


    Handoff included:

    • Clean Adobe XD layers
    • Exported assets
    • Font licenses suggestions
    • Screenshot library for SEO review
    • Scalable WordPress CMS structure for long-term flexibility
Mobile view of case-study grid built with scalable WordPress CMS structure
Desktop view of case-study grid built with scalable WordPress CMS structure

The final result: a digital agency site that doesn’t look like one

The new Webprepare site is smart, polished, and fast, without trying too hard. It clearly explains what the agency does, lets users browse case studies and articles, and builds trust without shouting.

  • No unnecessary animations
  • No overloaded mega menus
  • Just a clear story, strong visuals, and layouts that guide the user
  • And a backend their devs can build on for years


With a focus on custom WordPress website design for digital agencies, the site features a scalable WordPress CMS structure that ensures it can grow alongside their needs. Webprepare now has a website that reflects their approach: direct, efficient, and ready to deliver.

Contact form and footer that complete the digital agency website redesign
Analytics snapshot showing 30 % lower bounce rate after custom WordPress launch

Want your WordPress project to be dev-ready, not dev-dependent?

We don’t just design. We specialize in custom WordPress website design for digital agencies, creating clean layout systems, modular logic, and zero mess in the handoff. Whether you need a scalable WordPress CMS structure or a dev-ready Adobe XD handoff, we’ve got you covered.

Book a 30-min video call, we’ll show you exactly how we can help make your redesign project actually work. No pressure. Just straight answers and realistic next steps,

Let’s make your digital
project the next success story.

Tell us where you’re stuck, what you dream of building, or what needs fixing. We’ll reply within 24 hours

    Just a heads-up: we’re not into acquisitions. If you’re not here for our services, please step away from the button :)

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