Connecting U.S. talent with Spain’s training grounds

Industry:

Sports

Timeline:

1,5 month

Impact:

+94% more user engagement after redesign

Collage of tablet and phone mock-ups of the sports travel WordPress website

Introduction

VIA Sports Experiences had the network, the ambition, and a solid pitch: premium youth soccer trips to Spain. What they didn’t have? A sports travel website design that matched the quality of their offer. No structure, no story, no setup that made it easy for clubs, parents, or players to say “let’s go.”

They came to us with a clear mission: build a custom WordPress sports travel site that looks sharp, loads fast, and makes it dead simple to learn, trust, and book.

We delivered. From scratch. On time. Built for speed and with the flexibility to expand into new sports like basketball, tennis, or more. The result? A mobile-first sports travel website that sets them up for long-term success.

Need your own site that sells the experience before it even starts? Let’s talk — no pressure.

The challenge

The idea was solid: combine elite sports facilities in Spain with the growing demand for international youth soccer trips. But the existing digital setup? Not so much.

VIA had:

  • A Canva-based content dump
  • A registration tool on a third-party platform
  • No proper structure or user journey
  • Zero SEO traction
  • And no CMS to manage updates in-house


They didn’t need a flashy site. They needed clarity, scalability, and a way to turn curiosity into bookings. That’s where sports travel website design and WordPress development came into play. The site had to communicate the program’s value instantly, appeal to U.S. clubs and parents, and link out smoothly to the external booking platform. We delivered a mobile-first sports travel website that was SEO-proof, simple to navigate, and designed to convert interest into action.

That’s what we built.

Hero section showing youth soccer players on redesigned sports travel homepage
Mobile screens displaying facilities list and Costa del Sol travel info

The approach

We kicked things off with a few straight-talking calls. VIA made it clear: “We’re not selling beach vacations — this is about high-level youth development.” Got it.

So we focused on:

  • Structure: built around the user journey (Who we are → What we offer → Register now)
  • SEO-ready landing/blog templates to target terms like “soccer training camps Spain”
  • Reusable WordPress components so their team can update and duplicate trip pages without calling us every week


The design? Minimal, bold, and professional. We leaned into the brand colors and gave each section breathing space. Think clean headlines, clear CTAs, and enough visual punch to signal credibility — even if the visitor has 10 tabs open.

We approached this project with a clear goal: creating a sports travel website design that balances functionality with aesthetics. Our custom WordPress sports travel site ensures easy updates for VIA, while delivering a seamless user experience for visitors.

We also kept content modular. If they add tennis or basketball later, the framework’s ready — and the mobile-first sports travel website will perform just as effectively across all devices.

Tablet view of “Opportunities” section with elite team immersion card
Tablet view of “Opportunities” section with elite team immersion card

The tech stack

We delivered a custom WordPress build for a sports travel website design and WordPress development project, featuring:

  • Responsive front-end using HTML5, CSS3, and JS for a mobile-first sports travel website
  • Modular block system (built on ACF and our own custom fields setup)
  • Optimized image handling for seamless mobile performance
  • A clear SEO foundation (meta, schema, clean code)


Hosting? On our server. Weekly updates and maintenance? Also on us. Whether it’s for youth soccer trip website design or creating a custom WordPress sports travel site, we deliver solutions built to perform.

The roadmap

  1. Discovery & scope
    Gathered brand input, reviewed initial copy, clarified goals, and mapped out the sitemap for a sports travel website design and WordPress development project.
  2. Wireframes & UX design
    Defined page structures, layouts, and flow — focused on creating a seamless sports camp booking website UX, reviewed and approved with the client.
  3. Visual design
    Designed a full responsive prototype in Adobe XD, ensuring a mobile-first sports travel website approach with editable copy for future growth.
  4. Custom WordPress development
    Delivered a pixel-perfect implementation of a custom WordPress sports travel site, emphasizing speed, clean admin, and flexible content management.
  5. QA, live prep & checklist
    Ran our full pre-launch checklist, including cross-browser testing and speed tests, to ensure a flawless experience.
  6. Launch & support
    Successfully deployed the site live and provided ongoing weekly maintenance and server management.
Smartphone mock-ups of “Who we are” page and team member profile
Tablet screens outlining program inclusions such as elite training and matches

The final results

The new VIA Sports Experiences website launched in under 2 months, perfectly capturing the tone the client needed — clear, professional, and conversion-focused. This project highlights our expertise in sports travel website design and WordPress development, delivering a platform that drives results.

Here’s what they walked away with:

  • A high-performing custom WordPress sports travel site with no fluff
  • Custom modules for program listings, pricing breakdowns, and blog posts
  • Future-proof SEO setup with blog templates and link structure
  • Seamless integration with their external registration platform
  • A CMS that allows the client to duplicate and edit pages in just a few clicks
  • A fully responsive, mobile-first sports travel website with strong mobile performance


And that WhatsApp button? Simple but effective. A surprising number of inquiries are already rolling in through it!

Mobile contact and social section with enquiry form and photo carousel
Action shot of youth soccer match highlighting training experience in Spain

What’s next?

We’re on call for new trip pages, blog content structure, and possibly future integrations for their sports travel website design and WordPress development.

But more importantly: we gave them a foundation that works. The site supports their growth, tells their story, and makes people want to book. Whether it’s youth soccer trip website design or a custom WordPress sports travel site, we build solutions that deliver.

Want the same?

Let’s make your next website actually work

Want a smart, scalable sports travel website design that doesn’t get in your way? We specialize in WordPress development to create custom sites tailored to your needs. Whether it’s a youth soccer trip website design or a mobile-first sports travel website, we’ll show you what’s possible. Book a quick 30-min call — no pressure, just clarity.

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