Mustad is one of the biggest names in fishing gear, with a legacy spanning over a century and a product catalog impressive enough to make any angler take notice. But their website? Let’s just say it wasn’t quite the catch they’d hoped for.
They came to us with a challenge:
Mustad needed a solution: a Mustad Fishing multibrand eCommerce website design that was consistent yet distinctive across all their fishing brands. It had to work seamlessly on desktop and mobile, reflect a premium feel, and transform into a user-friendly fishing equipment online store that wouldn’t frustrate users or drive them away.
That’s the polite version of what we heard on the kickoff call.
But Mustad didn’t just want a prettier site; they needed structure, logic, and scalability. A system that could support future growth without another messy rebuild. That’s why we set out to create a Mustad Fishing multibrand eCommerce website design. Our goal was to deliver a conversion-focused eCommerce UX for their hooks brand, making it easier for customers to find and trust the fishing gear they rely on..
We rolled up our sleeves, grabbed the rods (metaphorically), and got to work.
Here’s what we did, and why it worked:
Each brand got its own:
But the underlying UX logic? Identical. So when customers moved between brands, it felt natural, not like three different websites duct-taped together.
The result? A seamless Mustad Fishing multibrand eCommerce website design that aligns with each brand’s identity while delivering a cohesive user experience. Whether it’s a fishing gear eCommerce website redesign or crafting a conversion-focused eCommerce UX for hooks brands, this approach ensures every customer interaction feels intuitive and natural.
Desktop and mobile. From the homepage down to the FAQ and account screens, we crafted a comprehensive Mustad Fishing multibrand eCommerce website design.
That included:
We added real usability features to create a user-friendly fishing equipment online store:
No more fullscreen pop-up menus. No clunky regional switching. The Mustad Fishing multibrand eCommerce website design delivers a fast, frictionless shopping experience for users on the go. It’s a user-friendly fishing equipment online store built to make every purchase seamless.
No fluff. No mystery layers. Pixel-perfect designs, annotated, ready to build. For the Mustad Fishing multibrand eCommerce website design, we worked within their tech setup, they didn’t need us for development, but we ensured the designs wouldn’t cause pain during implementation. The result? A conversion-focused eCommerce UX for hooks brand that’s seamless and user-friendly.
The new Mustad Fishing multibrand eCommerce website design (and its sibling brands) now does what it’s supposed to: sell gear, not confuse users.
The brand feels modern without losing its legacy. Product pages make sense, and the design is no longer fighting the customer journey. This user-friendly fishing equipment online store ensures a smooth experience for customers, boosting both usability and conversions.
Their team approved the final delivery without major revisions, and they’ve since come back to us with more work.
Let’s be blunt: if your eCommerce design feels hacked together, your users know it, and your sales show it.
Thinking about a Mustad Fishing multibrand eCommerce website design? Or maybe a fishing gear eCommerce website redesign? We’ll tell you exactly what’s holding your store back, in plain language.
→ Book a quick 30-min call, we’ll walk you through it. No pressure.
Tell us where you’re stuck, what you dream of building, or what needs fixing. We’ll reply within 24 hours
