Non-profit
2-3 weeks
+23% faster form submissions across devices
Web design for member platforms doesn’t always sound like a thrilling topic—until you realize the scale. Ver.di, one of Germany’s largest worker unions, representing hundreds of thousands of members, needed a major overhaul. Their existing union membership website design and UX modernization were long overdue—the platform was outdated, hard to navigate, and far from engaging.
KUBE Studio brought us in to change that. Fast. And with purpose.
Our goal was clear: create a modern, responsive website that serves as both an information hub and a member self-service platform. With a focus on member portal UX design, we stripped away the clutter to deliver a clean, intuitive experience.
The clock was ticking. Expectations were high. We rolled up our sleeves and delivered.
Let’s say your platform has thousands of members. You offer yearly bonuses, a growing archive of campaigns, and a backend that’s… less than ideal. You want users to find what they need fast—and maybe even enjoy the experience.
That’s what Ver.di needed for their union membership website design and UX modernization. What they had was a patchwork of disconnected tools, inconsistent layouts, and no clear design system. The risk? Confusion. Low engagement. Missed opportunities.
And oh, they needed a working concept before their contact at KUBE Studio left for vacation in three weeks. By focusing on member portal UX design, we delivered a solution that streamlined functionality and enhanced user engagement just in time.
We split the project into two parts: the user side (public/member-facing) and the administration side (dashboard + backend interface). But first, we tackled the part that mattered most to the members—their experience. It was all about union membership website design and UX modernization.
Here’s how we broke it down:
We joined forces with KUBE Studio in a detailed video call to align on the goals, structure, and must-haves for this union membership website redesign. Then we built the first wireframes based on their sketches in Excalidraw and internal notes.
This was Ver.di’s shop window. It needed to:
We used bold typography, clear CTAs, and playful icons to bring clarity and structure, ensuring a mobile-first union website experience.
For the “Bonus 2023 beantragen” section, we designed an intuitive eligibility check with just two questions. If the user passed, they’d see a dynamic form to apply and get confirmation. If not, they’d get polite but clear feedback.
Simple. Intuitive. Stress-free.
The logged-in area needed to deliver a seamless member portal UX design. It had tabs for:
We created a layout that could grow with future needs while staying straightforward and user-friendly.
While this wasn’t a traditional design system, we delivered a flexible style concept—including colors, layouts, form components, and states—so KUBE’s developers could easily expand on the system later.
By focusing on union membership website design and UX modernization, we transformed a complex process into a clean, user-centered experience. Whether it’s for trade union website redesign or advocacy organization website development, this project set a strong foundation for future growth.
We provided high-fidelity UI design files in Adobe XD, optimized for:
All delivered with design notes, hover states, and icon sets to support the project’s focus on union membership website design and UX modernization.
KUBE Studio handled both the front- and backend development, ensuring the platform met the needs of a mobile-first union website. The site launched on schedule:
👉 https://www.verdi.de
What started as a vague idea became a sharp, member-friendly platform. Here’s what we delivered for this union membership website design and UX modernization project:
All delivered before the deadline, with enough flexibility for KUBE Studio to expand the platform without bottlenecks. From member portal UX design to a seamless mobile-first union website, every detail was crafted to meet the needs of today’s users.
Need to create clarity out of digital chaos? Looking for a union membership website design and UX modernization that truly works? Want a member portal that people actually use? Let’s talk.
Book a 30-min call and we’ll walk you through exactly how to get started—no fluff, no strings. Whether it’s member portal UX design or a trade union website redesign, we’ve got you covered. Schedule your free call now
Our team is here to lend a hand! Get in touch with us for any help you may need.
