Mustad-hero
Live website Today, one in four hooks in the world is made by Mustad Fishing

For the number one producer of fishing hooks worldwide, Mustad Fishing, we're asked to redesign the eCommerce website. Studio Ubique is proud on the results we've achieved.

The challenge

The client wanted to revamp the old website but had no idea where to start. The brand’s catalog was expanding, but the current website didn’t support that growth.

Although the website was great, it was difficult for the visitor to find their product and they were quickly lost.

The website needed a more attractive design and a seamless checkout process to delight customers. Also, there were too many sections on the old website that only distract the visitor.

Mustad Fishing wanted to redesign their 3 multibrand websites to give them each their own feel in combination with their guidelines.

Our solution: a clean eCommerce web design

We decided to design this website using Adobe XD, which is a fantastic tool for seamless design and prototyping. We kicked off the process with the desktop version to create a solid layout as our foundation. After that, we carefully adapted the design for mobile, focusing on making it responsive. While we took a mobile-first approach, we also made sure to create a thumb-friendly navigation system, which is super important for usability on smaller screens.

 

For Mustad Fishing, we aimed for user-friendly designs that not only look great but also make it easy for users to find what they need quickly. By striking a balance between style and functionality, we want to provide a fun experience for all visitors, no matter what device they’re using.

Focus on eCommerce

Ecommerce is the primary focus across all three sites, emphasizing a seamless multibrand connection that enhances user experience, including Mustad Fishing. We have integrated this connection into the navigation, ensuring that users can easily explore the different brands while enjoying a cohesive browsing experience. The framework for these three sites should remain consistent, which helps to create a unified brand identity. However, we will showcase distinct personality traits through variations in button styles, iconography, and design details. This approach allows each brand, like Mustad Fishing, to shine while still maintaining an overall harmony that resonates with our audience.

A modern-looking layout

We crafted a clean and sleek design for Mustad Fishing that aligns perfectly with their brand toolkit. This layout features a thoughtful combination of large and small font sizes, creating a dynamic visual hierarchy that guides the viewer’s eye. Additionally, we incorporated strategically placed image frames that enhance the aesthetic appeal and highlight key visuals. Each element has been carefully considered to ensure a cohesive and inviting user experience, resulting in a contemporary look that resonates with Mustad Fishing’s identity.

A highly-converting product page

The lifeline of any successful eCommerce website is its product pages. These pages serve as crucial touchpoints that can significantly influence a customer’s purchasing decision. We meticulously designed an intuitive product page for Mustad Fishing that addresses all potential questions a customer may have, from product specifications to shipping options and return policies. By incorporating the best practices of UX design, we aimed to create a seamless experience that not only showcases Mustad Fishing products effectively but also fosters trust and encourages conversion. With clear visuals, engaging descriptions, and easy navigation, our product page is crafted to enhance user engagement and drive sales.

The deliverables

  • Smart UX design
  • Improved customer journey
  • Attractive layout
  • Improved product sales

The result

“Quick, efficient, and understood our wishes while knowing where he could be creative. Will work with Studio Ubique again”

Eddie Payton,
Marketing Manager at Mustad Fishing

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Achievements

Studio Ubique is proud to be a global partner in design and development, celebrated for our innovative solutions and unwavering commitment to excellence.