Precision meets clarity in prostate care design

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Industry:

Clinical Care

Timeline:

2,5 month

Impact:

+77% increase in product brochure downloads

Collage of the KOELIS multilingual WordPress website on tablet and mobile screens

The challenge

KOELIS, a leading innovator in prostate cancer diagnostics and surgical navigation, faced challenges with an outdated multilingual website that didn’t reflect their cutting-edge medtech status. Their content was fragmented across regional pages, SEO performance was lagging, and users struggled to find the information they needed. Sound familiar?

They needed a smarter, more elegant solution — a multilingual WordPress website for a medical technology firm like theirs. The platform had to handle a complex multi-language structure seamlessly, while being lightning-fast, clean, and intuitive enough to impress both medical professionals and investors. With the right healthcare website localization strategy, KOELIS could finally showcase their expertise and innovation to a global audience effectively.

From misdiagnosed UX to a healthy rebuild

This wasn’t our first time stitching up a broken multilingual WordPress website for a medical technology firm. But every project is unique — and this one came with its own quirks.

KOELIS already had a strong brand identity and plenty of content — but the user flow? Let’s just say it needed a second opinion. Our brief was to completely rethink the information architecture, modernize the UX, and build a backend in WordPress that would allow their in-house team to manage translations, media, and page updates easily.

We kicked off with:

  • A full UX audit and sitemap analysis
  • Wireframes and structure for four language versions
  • SEO planning with language switch optimization
  • WPML plugin setup for scalable multilingual control


The client provided German and English copy, while French and Spanish content were managed by their local teams. Our job was to ensure nothing got lost in translation — literally or technically. By combining a solid healthcare website localization strategy with scalable WordPress features, we delivered a platform that matched their global ambitions.

KOELIS homepage hero with surgeon image and headline “Optimize choices, secure interventions
Mobile view of KOELIS Organ-Based Tracking Fusion® technology page

Designed to scale — and be found

Let’s talk UX. We simplified the menu structure across all languages, added contextual CTAs for their solutions, and made room for expansion as KOELIS continues to grow, creating a streamlined multilingual WordPress website for this medical technology firm.

We also:

  • Implemented a flexible page builder setup using Advanced Custom Fields
  • Built a language-aware blog archive and press release module
  • Integrated a contact system with region-based routing
  • Ensured all versions had consistent load speed and layout integrity


All design files were delivered in Adobe XD. The dev team used WordPress with a heavy focus on clean code, schema markup, accessibility, and future-proofing for ongoing updates. Whether you’re pursuing UX design for medtech websites or need help with localization, we’ve got you covered.

KOELIS ProMap Lite section showing laptop mock-up and two deployment methods
Close-up of KOELIS ProMap Lite product detail page on laptop

Results that speak every language

The multilingual WordPress website for a medical technology firm now ranks higher for region-specific keywords, with reduced bounce rates and longer average session times. Here are a few measurable wins:

  • 3x faster page load times across all languages
  • Bounce rate dropped by 42% post-launch
  • +66% increase in time on site (especially from Germany and France)
  • Scalable content management for 4 languages and counting


Beyond the metrics, the internal team now works efficiently across language groups — no more duplicated work or frustrating plugins. This success highlights how a strong healthcare website localization strategy can drive both better user experiences and improved performance.

Mobile mock-ups of KOELIS ProMap Lite page with instructional video
Tablet mock-ups of KOELIS careers pages and job-vacancy details

Why it worked

This wasn’t just a multilingual WordPress website for a medical technology firm — it was a full-blown digital replatforming effort tailored specifically for the medical industry. By keeping the interface lean, the architecture scalable, and the backend foolproof, KOELIS got a website that aligns perfectly with their global ambitions.

No Frankenstein patch jobs. No duct-tape solutions.

Just smart, scalable web design and development, crafted with a healthcare website localization strategy for serious medtech.

Mobile screens showing KOELIS company story timeline and vision section
KOELIS contact banner featuring hands framing sunset and “Connect with you” CTA

Planning a multilingual site of your own?

Want to avoid translation chaos and backend migraines? Let’s build a multilingual WordPress website for your medical technology firm that doesn’t just look good but actually works. With the right healthcare website localization strategy, we’ll ensure your site delivers a seamless experience for every user.

Book a quick 30-min video call — we’ll show you exactly what to fix.

Studio Ubique team refining UX/UI design services for websites that convert
Studio Ubique team refining UX/UI design services for websites that convert
Studio Ubique culture – building websites that convert since 2012 Studio Ubique culture – building websites that convert since 2012
Developers coding lightning-fast websites & apps that scale Studio Ubique culture – building websites that convert since 2012
Studio Ubique culture – building websites that convert since 2012
Studio Ubique culture – building websites that convert since 2012

Ready to stop the leaks
and start converting?

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