Entis website designed & developed

Introduction

Entis is at the forefront of leveraging AI to deliver advanced investment insights. Their unique platform turns complex qualitative data into actionable intelligence, serving a client base that spans major indices and institutional investors. However, Entis struggled with an outdated website that failed to reflect their cutting-edge capabilities and brand identity. This case study explores how we revamped the Entis WordPress website to align with their mission and enhance stakeholder engagement, ultimately transforming their online presence through the new Entis WordPress website.

The problem

Entis’s previous website presented several critical challenges:

• Lack of visual appeal and coherence: the design was outdated and did not reflect the innovative nature of their services.
• Inefficient data presentation: complex data and insights were not displayed effectively, making it hard for users to grasp the value of their offerings.
• User experience: the Entis WordPress website lacked a user-friendly design, making navigation cumbersome and engagement low.
• Brand communication: the website did not effectively communicate Entis’s brand and services, leading to a disconnect with various stakeholders, including investors and clients.

The solution

To address these challenges, we implemented a comprehensive solution focused on design, functionality, and brand consistency:

• Design structure: we revamped the user experience by introducing handcrafted illustrations and icons that aligned with the Entis WordPress website’s brand guidelines. This overhaul made the site visually appealing and easier to navigate.
• Brand elements: consistency was key. We integrated Entis’s logos and color schemes throughout the site, ensuring a cohesive brand identity for the Entis WordPress website.
• Functionality: we developed an informative Entis WordPress website, complete with a detailed FAQ section to improve clarity and accessibility for all users.
• Visual elements: custom illustrations were added to complement textual content, enhancing user engagement and making complex data more digestible.
• CMS implementation: utilizing WordPress, we ensured the site was flexible and user-friendly, allowing Entis to easily update content as needed.
• Custom development: we delivered a responsive design using HTML/CSS, JavaScript, React, Backbone.js, MySQL, and PHP to ensure optimal performance across all devices.

Results

The impact of the new Entis WordPress website was immediate and significant:

• Improved user experience: users found the Entis WordPress website easier to navigate, with a clearer understanding of available content and services.
• Increased engagement: custom illustrations and an intuitive layout led to higher user interaction and longer site visits.
• Better data presentation: the AI-driven data platform’s capabilities were effectively highlighted, making it easier for users to see the value Entis offers.
• Accessibility: the responsive design ensured the site functioned seamlessly across all devices, broadening Entis’s reach.
• Stronger brand presence: the revamped site reinforced Entis’s identity, making it more appealing to investors and stakeholders.

Client testimonial:

“The new Entis WordPress website has transformed our digital presence. Our clients and investors now have a clear understanding of our capabilities, and site engagement has increased significantly.”

– Hamna S., Sustainable Investment Analyst of Entis.ai

Conclusion

The partnership between Entis and our team exemplifies how thoughtful design and strategic implementation can overcome significant digital challenges. The new Entis WordPress website not only resolved existing issues but also positioned Entis for future growth and success.

Ready to revamp your website or app? Discover how our expert team can help with the Entis WordPress website by booking a video call or exploring our resources.