Custom WordPress Multisite layout showcasing VPS performance
Live website Handling a bunch of websites doesn't have to be a hassle.

Thanks to our WordPress Multisite know-how, we built a robust, scalable system for Camping.care. It allows for easy management across three domains with custom designs, top-notch performance, and user-friendly features.

Introduction:

When Camping.care asked us to create their new website, they had a straightforward goal: set up a unified WordPress Multisite to support three separate domains—Camping.care, Hotel.care, and Bungalow.care. Having worked together for over a decade, we knew exactly what they needed and got to work on a solution tailored just for them.

WordPress was perfect for their needs, offering centralized management while keeping each domain’s unique identity intact. The challenge was to design a custom WordPress site that not only looked great but also ran smoothly on a strong VPS server.

Homepage design for Camping.care built with WordPress Multisite

Understanding the project goals

Camping.care needed a website that would:

  • Showcase their software solutions, focusing on both functionality and looks.
  • Be easy to manage and scale up for two more domains.
  • Use TranslatePress for machine translations to cater to a multilingual audience.
  • Run smoothly on a VPS server to handle growing traffic.
  • Show off their software’s drag-and-drop capabilities with cool animations.
  • Encourage visitors to request product demos, as that’s their main conversion goal.
Homepage design for Camping.care built with WordPress Multisite
Homepage design for Camping.care built with WordPress Multisite

Key features of the Camping.care WordPress Multisite

1. Tailored design for a unique brand identity

Using Adobe XD, we created a visually appealing website that captures the friendly vibe of Camping.care. The design includes:

  • Moodboard-inspired colors: a warm, campfire-like palette for Camping.care, with unique shades for the other two sites.
  • Custom animations: lightweight animations highlighting the software’s drag-and-drop features.
  • Starfish section: a special highlight for tech-savvy users, featuring their Open REST API integration.

 

2. Integrated WordPress Multisite setup

We set up a WordPress Multisite that offers:

  • Centralized management of three sites under one installation.
  • Shared templates for efficiency, letting each site host unique content while keeping the structure consistent.
  • TranslatePress compatibility for quick and easy multilingual translations.

 

3. Hosting on a robust VPS server

Given the project’s scale, we hosted the website on a VPS server to ensure:

  • High performance with dedicated CPU, RAM, and storage resources.
  • Scalability to handle future traffic spikes across all three sites.

 

4. Conversion-oriented pages

The website is designed to boost demo requests with:

  • Clear CTAs like “Get a Demo” and “Get Started for Free.”
  • Form integration with Jira for smooth lead tracking.
  • Google Analytics tracking to measure conversions effectively.
Homepage design for Camping.care built with WordPress Multisite
Mobile designs for Camping.care built with WordPress Multisite

Our process:

1. Clear communication

Having worked with Camping.care for over a decade, our initial discussions were straightforward. We understood their needs and got to work without unnecessary back-and-forth.

2. Bespoke design creation

Adobe XD allowed us to craft a unique look for each domain while maintaining usability. We incorporated stock photos with custom color grading to create a cohesive brand experience.

3. Multisite Development

Using Advanced Custom Fields (ACF), we ensured each site was fully customizable. This avoided reliance on bulky editors like Elementor or Gutenberg, keeping the WordPress website lightweight and efficient.

4. Integration of Features
  • TranslatePress: simplified multilingual functionality.
  • Partner section: a click-to-expand directory for partners, with potential for future category filtering.
  • Blog and careers pages: functional yet simple layouts for content and recruitment.
  • Testimonials section: easy to update, with potential integration with Trustpilot in the future.

 

5. Hosting and optimization

The VPS server ensured that the WordPress Multisite could handle combined traffic from all three domains without lag or downtime.

Product section design for Camping.care WordPress Multisite
Product section design for Camping.care WordPress Multisite
Call to action section design for Camping.care WordPress Multisite

Challenges we overcame

  1. Maintaining performance on a Multisite: hosting on a VPS server with sufficient resources ensured smooth operation.
  2. Creating consistency across domains: shared templates allowed for efficient development while preserving unique branding for each domain.
  3. Showcasing software features: we used animations and screencasts to demonstrate Camping.care’s drag-and-drop functionality effectively.

 

Results: a high-performance WordPress Multisite

The completed Camping.care website is now live, with Hotel.care and Bungalow.care in development. This project delivered:

  • A scalable WordPress Multisite that supports three domains.
  • Increased efficiency for content updates and maintenance.
  • A visually appealing, conversion-focused website that drives demo requests.

 

Client feedback:

“We’ve worked with Studio Ubique for over 10 years, and this project reaffirmed why. They understood our needs and delivered exactly what we envisioned.”

Request a demo page on WordPress Multisit

Why pick Studio Ubique for your project?

  • Custom design know-how: we craft unique designs just for your brand.
  • Proven Multisite solutions: we’re pros at building scalable WordPress Multisites.
  • Performance boost: our VPS hosting keeps your site running smoothly, no matter the traffic.

 

FAQs about a WordPress Multisite

  1. What’s a WordPress Multisite?
    A WordPress Multisite lets you manage several websites from one WordPress setup. It’s perfect for organizations with different domains that share common features.
  2. Why does a VPS server matter for a WordPress Multisite?
    A VPS server gives you the resources to handle traffic and data for multiple domains, ensuring top performance and reliability.
  3. Can I tweak each site within a Multisite?
    Absolutely, you can customize each site’s content and design while keeping templates and functionality consistent.
  4. How does TranslatePress work?
    TranslatePress makes it easy to create multilingual websites with machine translations. It supports adding languages and translating content effortlessly.
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Eager to launch your project with us?

Studio Ubique excels in developing high-performance WordPress websites, blending custom design with powerful functionality. Let us collaborate to create something exceptional.

Book a complimentary 30-minute video consultation today!

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Studio Ubique is proud to be a global partner in design and development, celebrated for our innovative solutions and unwavering commitment to excellence.