Werken bij Aafje - UX Design
Live website 'Werken bij Aafje' - Redefining Digital Experiences in Elderly Care

In collaboration with upMention, Studio Ubique embarked on a transformative journey to craft immersive UX designs for the 'Werken bij Aafje' website, later extending our efforts to encompass the broader digital presence of Aafje, a prominent eldercare organization.

Understanding the Vision:

Commissioned by upMention, we were tasked with translating a clear functional design, objectives, and audience description into an engaging digital experience for ‘Werken bij Aafje.’ With comprehensive resources at our disposal, including content elements, brand guidelines, mood boards, and user personas, we embarked on the creative process with purpose and determination.

Werken bij Aafje - UX Design home page
Werken bij Aafje - UX Design home page
Werken bij Aafje - Onze organisatie, mobiele weergave
Werken bij Aafje - UX Design vacature overzicht

The Design Process:

Guided by a robust functional design and client input, we embarked on crafting an initial design prototype, ensuring alignment with Aafje’s brand ethos and user expectations. Iterative feedback sessions facilitated seamless collaboration, enabling us to refine the design elements and establish a cohesive visual identity.

Werken bij Aafje - Onze organisatie

Navigating Complexity:

The multifaceted nature of Aafje’s services posed unique challenges and opportunities in designing a user-centric website. From activities in the community to home care, rehabilitation, and nursing home services, our design aimed to streamline information accessibility while preserving clarity and coherence across all touchpoints.

Mobile Responsiveness:

Recognizing the importance of accessibility and user experience across devices, we meticulously tailored our designs to ensure seamless functionality and visual appeal on mobile platforms. The transition to mobile demanded careful consideration of layout, navigation, and content prioritization to optimize engagement and usability.

Werken bij Aafje - UX Design, vacature overzicht
Werken bij Aafje - UX Design, vacature detail

Client Collaboration:

Collaboration with upMention and their client Aafje was characterized by open communication, mutual respect, and a shared commitment to excellence. Transparent feedback loops and proactive problem-solving fostered a dynamic partnership, allowing us to navigate complexities and iterate towards a superior end product.

Delivering Results:

The culmination of our efforts yielded a dynamic digital presence for Aafje, marked by intuitive navigation, compelling visuals, and user-friendly functionality. From job listings to organizational information, our design empowered users to engage seamlessly with Aafje’s services and employment opportunities.

Aafje - UX Design, home page
Aafje - UX Design, contact us page


The ‘Werken bij Aafje’ project stands as a testament to the power of collaboration, creativity, and client-centric design. Through meticulous planning, iterative refinement, and unwavering dedication, Studio Ubique and upMention have redefined digital experiences in eldercare, paving the way for enhanced engagement and accessibility.

As Aafje continues its mission to enrich the lives of elderly individuals and their families, our partnership remains steadfast in delivering innovative solutions and driving digital transformation in the healthcare landscape.

Join us as we shape the future of eldercare together. Contact Studio Ubique today to explore the possibilities of your digital journey.

Our reputation

Studio Ubique stands as your esteemed global partner in design and development, celebrated for its innovation and excellence.