The main purpose of the design of this WordPress webshop is to emphasize the quality of the floors. The idea is that when people buy a floor they will want to browse pictures so they can imagine how the floor will look in their home.
Our brief was to create a custom webshop with a distinctive style that brought the brand to life, encouraged sales and felt friendly and fun. Also focusing on big visuals from floors in the entire site will be key.
Both the User Experience and the customer flow were investigated and optimally organized in a well-considered sketch phase. The site is primarily visually designed to give visitors the right impression of the floor before they purchase it.
With a focus on eCommerce, WordPress with WooCommerce was the logic platform choice for Studio Ubique to work with.