- \n
- UX Design<\/a><\/li>\n
- Graphic Design<\/a><\/li>\n
- WordPress development<\/a><\/li>\n<\/ul>\n
\n\n\nIndustry:<\/h6>\n
SaaS \u2013 consulting & coaching<\/p>\n<\/div>\n
\nTimeline:<\/h6>\n
5 weeks<\/p>\n<\/div>\n
\nImpact:<\/h6>\n
3\u00d7 more form submissions in mobile view<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n \n![\"Custom](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/div>\n\n\nNot your typical tech bros \u2014 and definitely not your typical website<\/h4>\n
WiseGuysTech came to us with a clear vibe: \u201cWe\u2019re in tech, but don\u2019t make us look like we read TechCrunch for fun.\u201d They had the product, the plan, and the content. What they didn\u2019t have was a custom WordPress website design and development solution that made people say, \u201cOkay, I want that.\u201d
\n<\/span>
\nTheir business revolved around selling clever tools and digital courses for curious minds via WooCommerce. Just one product to start, but a big attitude behind it. They wanted a fast site, a simple user flow, and visuals that didn\u2019t scream stock icons from 2014.
\n<\/span>
\nThey handed us a stack of Google Docs, rough wireframes, and a tone of voice somewhere between Silicon Valley cool and Brooklyn sarcasm. Our mission? Deliver a brand-focused website solution that worked seamlessly \u2014 and made it fun.<\/p>\n<\/div>\n\n\u201cWe\u2019ve got the words, the wireframes, and a deadline.\u201d<\/h4>\n
Let\u2019s be real \u2014 this wasn\u2019t some dreamy project with endless budget and time to meditate on pixels. It was practical. The client had clear ideas and wanted things done efficiently. But they also didn\u2019t want boring.
\n<\/span>
\nHere\u2019s what we got on day one:<\/p>\n- \n
- A sitemap written in plain English (refreshingly clear)<\/li>\n
- All page copy in a shared doc \u2014 complete with notes like \u201cthis bit should be funny\u201d<\/li>\n
- Wireframes scribbled in Figma with \u201csection to be illustrated\u201d tags<\/li>\n
- A Slack invite and a list of non-negotiables:\n
- \n
- \u201cDon\u2019t make it look corporate.\u201d<\/li>\n
- \u201cWe hate popups.\u201d<\/li>\n
- \u201cKeep Stripe simple.\u201d<\/li>\n
- \u201cWe want illustrations. Actual ones. Not icons with shadows.\u201d<\/li>\n<\/ul>\n
<\/span>
\nThey needed more than a webshop. They needed a story, personality, and tech that didn\u2019t fight them every time they wanted to update a product.
\n<\/span>
\nThe solution?\u00a0<\/span>Custom WordPress website design and development for WiseGuys<\/strong>\u00a0<\/span>that balanced storytelling, branding, and simplicity.
\n<\/span>
\nThe business model? One product at launch. Add courses later. A newsletter on Mailchimp. Stripe for payments. And a back-office setup that wouldn\u2019t turn into a circus of plugins. Paired with\u00a0<\/span>UX\/UI design for business websites<\/strong>, the result was a functional yet visually striking website.
\n<\/span>
\nAlso, did we mention they had a firm budget? We\u2019re talking under \u20ac3.500 for the whole thing \u2014 illustrations included.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\nSolution: keep it lean, custom, and very them<\/h4>\n
We took the client\u2019s content and transformed it into a structured, clean, and fun experience to scroll through. This was a full custom WordPress website design and development for WiseGuys, built with WooCommerce and enhanced with custom illustrations. No page builders, no plugin soup \u2014 just seamless functionality. Our focus on UX\/UI design for business websites ensured a user-friendly and brand-focused solution tailored to their needs.<\/p>\n<\/div>\n
\n1. Structure first \u2014 before the drawing started<\/h4>\n
Even with their draft wireframes, the flow needed refinement. We mapped out:<\/p>\n
- \n
- Homepage:<\/strong>\u00a0<\/span>clear intro, what they offer, social proof, one CTA<\/li>\n
- Offerings overview:<\/strong>\u00a0<\/span>light grid with descriptions, future-proofed for new items<\/li>\n
- Product detail:<\/strong>\u00a0<\/span>full WooCommerce integration, but stripped of fluff<\/li>\n
- Checkout:<\/strong>\u00a0<\/span>no distractions, clear logic, mobile-first<\/li>\n
- Courses page:<\/strong>\u00a0<\/span>placeholder structure, designed to be activated later<\/li>\n
- Newsletter sign-up:<\/strong>\u00a0<\/span>Mailchimp-ready<\/li>\n
- Contact:<\/strong>\u00a0<\/span>one field, no CAPTCHA rage<\/li>\n
- Account area:<\/strong>\u00a0<\/span>custom-styled login and dashboard views<\/li>\n<\/ul>\n
<\/span>
\nThe sitemap was small, but the care we put into it? Full scale. This was a prime example of\u00a0<\/span>custom WordPress website design and development for WiseGuys<\/strong>, incorporating elements of\u00a0<\/span>UX\/UI design for business websites<\/strong>\u00a0<\/span>to ensure every detail was purpose-built for users.<\/p>\n<\/div>\n\n2. Custom WordPress and WooCommerce theme \u2014 no builders allowed<\/h4>\n
We built everything from scratch for WiseGuys, delivering a Custom WordPress website design and development solution that prioritizes performance and simplicity. No Elementor, no bloated templates, no theme-of-the-month nonsense.<\/p>\n
- \n
- Custom PHP theme with logical field groups<\/li>\n
- Full WooCommerce integration<\/li>\n
- Styled cart, checkout, login, and account pages<\/li>\n
- Optimized CSS and JS for performance<\/li>\n
- Stripe payment gateway, tested and styled<\/li>\n
- Built for the future: courses can be added as a separate post type, ready to expand<\/li>\n<\/ul>\n
<\/p>\n
Backend simplicity was key. The client didn\u2019t need complexity\u2014just a setup they could log into, make edits, and walk away from without a dev degree. Our approach combines WordPress CMS development with a focus on clean, responsive design and scalability.<\/p>\n<\/div>\n
\n3. Illustration-driven brand experience<\/h4>\n
Now here\u2019s where things got really fun. WiseGuysTech didn\u2019t want photography or stock imagery. They wanted custom illustrations \u2014 one for each main page.
\n<\/span>
\nAs part of the\u00a0<\/span>custom WordPress website design and development for WiseGuys<\/em>, we sketched and designed a series of visuals tailored to their style:<\/p>\n- \n
- A main hero illustration for the homepage<\/li>\n
- A product image with just enough visual detail to explain the thing<\/li>\n
- Stylized metaphors on the About and Courses pages<\/li>\n
- A fun little 404 graphic designed to make people smile<\/li>\n<\/ul>\n
Each illustration was created in vector and exported in SVG with PNG fallback \u2014 responsive, scalable, and light on load.
\n<\/span>
\nTo enhance their site further, we also developed a simple icon set for feature highlights, newsletter, login state, and product attributes. This approach perfectly aligned with delivering brand-focused website solutions while keeping the design visually engaging and functional.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\nWhat we delivered<\/h4>\n
This wasn\u2019t just about hitting the brief. It was about creating a Custom WordPress website design and development for WiseGuys that felt natural for the brand \u2014 and avoided turning into a maintenance nightmare.
\n<\/span>
\nDesign & dev highlights:<\/p>\n- \n
- Custom WordPress theme<\/li>\n
- WooCommerce for product flow<\/li>\n
- Stripe payments<\/li>\n
- Fully responsive layouts<\/li>\n
- Custom SVG illustrations<\/li>\n
- Mailchimp newsletter integration<\/li>\n
- Clean account\/login pages<\/li>\n
- Hosting + SSL setup<\/li>\n
- 100% editable backend (no shortcodes or builder traps)<\/li>\n<\/ul>\n
<\/span>
\nBy focusing on brand-focused website solutions, we ensured every element aligned perfectly with WiseGuys\u2019 vision and growth needs.<\/p>\n<\/div>\n\nTech stack we used<\/h4>\n
- \n
- CMS:<\/strong>\u00a0<\/span>WordPress<\/li>\n
- eCommerce:<\/strong>\u00a0<\/span>WooCommerce<\/li>\n
- Frontend:<\/strong>\u00a0<\/span>Custom HTML\/CSS\/JS<\/li>\n
- Backend:<\/strong>\u00a0<\/span>Custom PHP theme<\/li>\n
- Payments:<\/strong>\u00a0<\/span>Stripe<\/li>\n
- Newsletter:<\/strong>\u00a0<\/span>Mailchimp<\/li>\n
- Hosting:<\/strong>\u00a0<\/span>Shared Hosting (3GB RAM, SSD, free SSL, backups)<\/li>\n
- Illustration tools:<\/strong>\u00a0<\/span>Adobe Illustrator + SVGO<\/li>\n<\/ul>\n
<\/span>
\nThe whole stack was built for speed, clarity, and ownership. No third-party license drama, no recurring surprises. This is a prime example of\u00a0<\/span>Custom WordPress website design and development for WiseGuys<\/strong>, offering\u00a0<\/span>brand-focused website solutions<\/strong>\u00a0<\/span>that deliver both function and style.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\nTimeline and scope<\/h4>\n
- \n
- Kickoff to delivery:<\/strong>\u00a0<\/span>~5 weeks<\/li>\n
- Design:<\/strong>\u00a0<\/span>2 weeks<\/li>\n
- Development:<\/strong>\u00a0<\/span>3 weeks\n
- \n
- Illustration:<\/strong>\u00a0<\/span>spread across both phases<\/li>\n
- Budget:<\/strong>\u00a0<\/span>\u20ac3.175 all in (design + development + illustrations + hosting config)<\/li>\n<\/ul>\n
<\/span>
\nWe completed the\u00a0<\/span>Custom WordPress website design and development for WiseGuys<\/strong>\u00a0<\/span>within scope, ensuring a seamless process. The project included UX\/UI design for business websites, allowing us to make space for late-stage content tweaks and provide post-launch DNS and Mailchimp support without any drama.<\/li>\n<\/ul>\n<\/div>\n\nFinal result: a shop that works and a brand that sticks<\/h4>\n
The new WiseGuysTech site launched clean, functional, and full of character, thanks to our custom WordPress website design and development for WiseGuys. Visitors got a clear sense of who they were buying from \u2014 and what they were getting.
\n<\/span>
\nThe client could easily log in, adjust copy, add products, and send newsletters without needing to call us every time, showcasing the flexibility of WordPress CMS development.
\n<\/span>
\nAnd even though the business eventually shut down (as startups do), the site was rock solid from start to finish. It did its job: made the product look great, handled payments seamlessly, and left users smiling \u2014 or at least not rage-quitting at checkout.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\nWant a WordPress and WooCommerce site that doesn\u2019t suck?<\/h4>\n
We don\u2019t use builders. We don\u2019t overcomplicate. And we definitely don\u2019t force five plugins where one line of code will do.
\n<\/span>
\nIf you\u2019re ready for a custom WordPress setup that reflects your product, keeps things lean, and lets you grow without the headaches \u2014
\n<\/span>
\n\u2192\u00a0<\/span>Book a quick 30-min video call<\/a>\u00a0<\/span>\u2014 we\u2019ll show you exactly what to fix.
\nNo pressure. Just plain-language answers and a clear plan forward.<\/p>\n<\/div>\n<\/div>\n - Budget:<\/strong>\u00a0<\/span>\u20ac3.175 all in (design + development + illustrations + hosting config)<\/li>\n<\/ul>\n
- Design:<\/strong>\u00a0<\/span>2 weeks<\/li>\n
- eCommerce:<\/strong>\u00a0<\/span>WooCommerce<\/li>\n
- CMS:<\/strong>\u00a0<\/span>WordPress<\/li>\n
- Offerings overview:<\/strong>\u00a0<\/span>light grid with descriptions, future-proofed for new items<\/li>\n
- Homepage:<\/strong>\u00a0<\/span>clear intro, what they offer, social proof, one CTA<\/li>\n
- Graphic Design<\/a><\/li>\n
![\"Custom](\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2025\/05\/WiseGuys-Tech-1.jpg\")
<\/div>\n![\"Custom](\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2025\/05\/WiseGuys-Tech-2.jpg\")
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