{"id":16975,"date":"2023-11-08T07:10:58","date_gmt":"2023-11-08T07:10:58","guid":{"rendered":"https:\/\/www.studioubique.com\/work\/kayo-mobile-app-ux-ui-design-case-study\/"},"modified":"2026-03-20T14:02:23","modified_gmt":"2026-03-20T14:02:23","slug":"kayo-mobile-app-ux-ui-design-case-study","status":"publish","type":"work","link":"https:\/\/www.studioubique.com\/nl\/work\/kayo-mobile-app-ux-ui-design-case-study\/","title":{"rendered":"Kayo: UX\/UI design case study for a GPS tracking mobile app"},"content":{"rendered":"<h1>Kayo: UX\/UI design case study for a GPS tracking mobile app<\/h1>\n<p>Projectname: Fleet tracking made simple for small businesses<br \/>\nTagline: From plug-in to real-time insights in minutes<\/p>\n<h4>From\u00a0plug-in\u00a0to\u00a0real-time\u00a0insights\u00a0in\u00a0minutes<\/h4>\n<ul>\n<li><a title=\"UX\/UI Design\">UX\/UI Design<\/a><\/li>\n<\/ul>\n<div class=\"work-features\">\n<div class=\"feature-list\">\n<div class=\"industry\">\n<h6>Industry:<\/h6>\n<p>Logistics &amp; Transportation Tech<\/p>\n<\/div>\n<div class=\"impact\">\n<h6>Timeline:<\/h6>\n<p>1 month<\/p>\n<\/div>\n<div class=\"timeline\">\n<h6>Impact:<\/h6>\n<p>+54% boost in app store ratings<\/p>\n<\/div>\n<\/div>\n<div class=\"visit-btn\"><a href=\"https:\/\/kayogps.com\/\" target=\"_blank\" class=\"txtbtn secondary whitelogo live\" rel=\"noopener\">Live website<\/a><\/div>\n<\/div>\n<section class=\"work-content\">\n<div class=\"container\">\n<div class=\"feature-image\"><img decoding=\"async\" data-src=\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2023\/11\/1-1.jpg\" alt=\"Kayo fitness app mobile interface showing personalized workout dashboard\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1680px; --smush-placeholder-aspect-ratio: 1680\/1380;\" \/><\/div>\n<div class=\"txt-container glow\">\n<div class=\"txt-content\">\n<h4>A slick product needs a sharper pitch<\/h4>\n<p>Kayo provides GPS tracking software for small businesses, but their old marketing site wasn\u2019t doing the product justice. The confusing layout, unclear messaging, and lack of a proper mobile UX were holding it back\u2014especially for a product aimed at people constantly on the move.<br \/>\n<span><\/span><br \/>\nThey came to us with wireframes, a brand guide, and a deadline. Our team dove in, turning this project into the ultimate Kayo mobile app UX\/UI design case study. From optimizing the mobile onboarding experience to refining their UI design system for GPS tracking applications, we focused on creating a streamlined, user-friendly experience.<br \/>\n<span><\/span><br \/>\nNo fluff, no fluff allowed.<\/p>\n<\/div>\n<div class=\"txt-content\">\n<h4>It\u2019s 10 p.m. Do you know where your trucks are?<\/h4>\n<p>That\u2019s the kind of pain point Kayo\u2019s customers face: missed deliveries, no-shows, and spiraling costs. Their product solves that \u2014 but the site didn\u2019t explain it quickly or effectively enough.<br \/>\n<span><\/span><br \/>\nWe approached the<span>\u00a0<\/span><strong>Kayo mobile app UX\/UI design case study<\/strong><span>\u00a0<\/span>with clear goals:<\/p>\n<ul>\n<li>Sharpen the message<\/li>\n<li>Simplify the journey<\/li>\n<li>Respect the wireframe<\/li>\n<li>And make mobile users feel like first-class citizens<\/li>\n<\/ul>\n<p><span><\/span><br \/>\nOur process also included<span>\u00a0<\/span><strong>usability testing mobile prototypes<\/strong><span>\u00a0<\/span>to ensure the experience was seamless for all users. And we delivered.<\/p>\n<\/div>\n<\/div>\n<div class=\"detail-images\">\n<div class=\"imgbox\"><img decoding=\"async\" data-src=\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2023\/11\/2-1.jpg\" alt=\"Mobile interface mock-up showing personalized GPS tracking dashboard\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/div>\n<div class=\"imgbox\"><img decoding=\"async\" data-src=\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2023\/11\/3-1.jpg\" alt=\"Mobile mock-ups of the mobile onboarding and pricing screens\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/div>\n<\/div>\n<div class=\"txt-container empty\">\n<div class=\"txt-content\">\n<h4>What we delivered<\/h4>\n<p>We took Kayo\u2019s wireframe and brand materials and transformed them into a focused, modern interface for the Kayo mobile app UX\/UI design case study. The result is a user-friendly experience that\u2019s quick to scan, easy to act on, and friction-free on mobile.<br \/>\n<span><\/span><br \/>\n<strong>Our approach:<\/strong><\/p>\n<ul>\n<li>Desktop + mobile designs delivered in Adobe XD<\/li>\n<li>Built with a clear conversion path and strong call-to-action hierarchy<\/li>\n<li>Created flexible design components for future updates<\/li>\n<li>Worked fast, with weekly design check-ins and feedback rounds<\/li>\n<\/ul>\n<p><span><\/span><br \/>\n<strong>Design focus areas:<\/strong><\/p>\n<ul>\n<li>Simple value messaging (you track, we visualize)<\/li>\n<li>No-nonsense structure for pricing and service tiers<\/li>\n<li>Clean iconography and color usage that builds trust<\/li>\n<\/ul>\n<p><span><\/span><br \/>\nThis project highlights how usability testing mobile prototypes helped refine the design, ensuring a seamless experience for Kayo users from start to finish.<\/p>\n<\/div>\n<\/div>\n<div class=\"detail-images\">\n<div class=\"imgbox\"><img decoding=\"async\" data-src=\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2023\/11\/4-1.jpg\" alt=\"Tablet wireframe showing conversion-focused call-to-action hierarchy\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/div>\n<div class=\"imgbox\"><img decoding=\"async\" data-src=\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2023\/11\/5-1.jpg\" alt=\"Tablet wireframe showing conversion-focused call-to-action hierarchy\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/div>\n<\/div>\n<div class=\"txt-container nobg\">\n<div class=\"txt-content\">\n<h4>Tech stack and delivery<\/h4>\n<ul>\n<li>Design tool: Adobe XD<\/li>\n<li>Handoff format: Layered desktop &amp; mobile files, icon sets, specs<\/li>\n<li>Process: Weekly feedback loops \u2192 visual QA checklist \u2192 final delivery<\/li>\n<\/ul>\n<p>No developers left guessing. No clients left waiting.<\/p>\n<p>Explore the Kayo mobile app UX\/UI design case study to see how we optimized the mobile onboarding experience and delivered a seamless handoff process.<\/p>\n<\/div>\n<\/div>\n<div class=\"feature-image\"><img decoding=\"async\" data-src=\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2023\/11\/6-1.jpg\" alt=\"Mobile display of design-system components and iconography for the Kayo app\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1680px; --smush-placeholder-aspect-ratio: 1680\/1380;\" \/><\/div>\n<div class=\"feature-image\"><img decoding=\"async\" data-src=\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2023\/11\/7-1.jpg\" alt=\"Tablet display of design-system components and iconography for the Kayo app\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1680px; --smush-placeholder-aspect-ratio: 1680\/1380;\" \/><\/div>\n<div class=\"txt-container revbg\">\n<div class=\"txt-content\">\n<h4>What changed?<\/h4>\n<ul>\n<li>Navigation went from \u201cwhere am I?\u201d to \u201cget started now\u201d<\/li>\n<li>Product benefits now jump out on desktop and mobile<\/li>\n<li>Client onboarding sped up thanks to better page structure<\/li>\n<li>One-click booking and quote requests are now front and center<\/li>\n<\/ul>\n<p><span><\/span><br \/>\nWe didn\u2019t just make Kayo\u2019s interface nicer. We made it work. Check out our Kayo mobile app UX\/UI design case study to see how we optimized the mobile onboarding experience and crafted a seamless user journey.<\/p>\n<\/div>\n<\/div>\n<div class=\"detail-images\">\n<div class=\"imgbox\"><img decoding=\"async\" data-src=\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2023\/11\/8-1.jpg\" alt=\"Mobile prototype usability testing with user feedback\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/div>\n<div class=\"imgbox\"><img decoding=\"async\" data-src=\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2023\/11\/9-1.jpg\" alt=\"Layered tablet image of the check out page\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/div>\n<\/div>\n<div class=\"txt-container empty\">\n<div class=\"txt-content\">\n<h4>You\u2019re one wireframe away from better results<\/h4>\n<p>Whether your product is GPS tracking or something entirely different, you don\u2019t want to lose leads at the first scroll.<br \/>\n<span><\/span><br \/>\nBook a 30-min call \u2014 no pressure, no jargon \u2014 and we\u2019ll show you how to make your next UX project easier to sell and easier to use. We\u2019ll even share insights from our Kayo mobile app UX\/UI design case study and discuss strategies like mobile onboarding experience optimization to ensure your product stands out.<br \/>\n<span><\/span><br \/>\n\ud83d\udc49<span>\u00a0<\/span><a href=\"https:\/\/calendly.com\/studioubique\/video-call\" onclick=\"return gtag_report_conversion(&#039;https:\/\/calendly.com\/studioubique\/video-call&#039;, true);\" target=\"_blank\" rel=\"noopener\">Let\u2019s talk<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"overview-btn\"><a href=\"https:\/\/www.studioubique.com\/nl\/ons-werk\/\" class=\"txtbtn secondary reverse\">Back to overview<\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"home-contact\">\n<div class=\"container-fluid\">\n<div class=\"swiper contact-slider swiper-initialized swiper-horizontal swiper-free-mode swiper-backface-hidden\">\n<div class=\"swiper-wrapper\" id=\"swiper-wrapper-dfe9ecb4c294de101\" aria-live=\"polite\">\n<div class=\"swiper-slide swiper-slide-active\" role=\"group\" aria-label=\"1 \/ 6\" data-swiper-slide-index=\"0\">\n<div class=\"imgbox\"><img decoding=\"async\" data-src=\"https:\/\/www.studioubique.com\/wp-content\/uploads\/2025\/07\/Home-footer-1.jpg\" alt=\"UX strategist mapping sprint tasks on flip-chart while developer reviews code on phone and laptop, Studio Ubique office\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; 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We\u2019ll reply within 24 hours<\/p>\n<\/div>\n<div class=\"wpcf7 js\" id=\"wpcf7-f669-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"669\">\n<div class=\"screen-reader-response\">\n<ul><\/ul>\n<\/div>\n<form action=\"https:\/\/www.studioubique.com\/work\/kayo-mobile-app-ux-ui-design-case-study\/?preview_id=1349&amp;preview_nonce=b2ea060e74&amp;preview=true#wpcf7-f669-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-np-autofill-form-type=\"identity\" data-np-checked=\"1\" data-np-watching=\"1\">\n<div class=\"formbox\">\n<div class=\"form\">\n<div class=\"inputbox\"><label for=\"name\">Full Name<sup>*<\/sup><\/label><span>\u00a0<\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"fullname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"e.g. john doe\" value=\"\" type=\"text\" name=\"fullname\" data-np-autofill-field-type=\"fullName\" \/><\/span><\/div>\n<div class=\"inputbox\"><label for=\"name\">Your Email<sup>*<\/sup><\/label><span>\u00a0<\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"example@domainname.com\" value=\"\" type=\"email\" name=\"email\" data-np-autofill-field-type=\"email\" \/><\/span><\/div>\n<div class=\"inputbox\"><label for=\"name\">Company Name<\/label><span>\u00a0<\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"cname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Start typing\u2026\" value=\"\" type=\"text\" name=\"cname\" data-np-intersection-state=\"visible\" \/><\/span><\/div>\n<div class=\"inputbox\"><label for=\"name\">Your budget<sup>*<\/sup><\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"Your-budget\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"Your-budget\"><option value=\"Please select your budget (\u20ac)*\" disabled=\"disabled\" selected=\"selected\" hidden=\"hidden\">Please select your budget (\u20ac)*<\/option><option value=\"Under 5k (\u20ac)\">Under 5k (\u20ac)<\/option><option value=\"5k-10k (\u20ac)\">5k-10k (\u20ac)<\/option><option value=\"10k+ (\u20ac)\">10k+ (\u20ac)<\/option><\/select><\/span><\/div>\n<div class=\"inputbox full\"><label for=\"name\">How can we help?<sup>*<\/sup><\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"help\"><textarea cols=\"2\" rows=\"2\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Start typing\u2026\" name=\"help\"><\/textarea><\/span><\/div>\n<\/div>\n<div class=\"submit-row\">\n<div class=\"subhead\">\n<p>Just a heads-up: we\u2019re not into acquisitions. 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