Designing mobile first is an important strategy when creating a website or a mobile application. According to Statista, mobile e-commerce sales are projected to make up to 67.2% of total ecommerce sales in the year of 2019. With such large numbers of people using mobile phones to navigate and purchase using the web and mobile apps, it makes sense to give the responsive design a priority.

We have also to mention that with the arrival of the iPhone X, it has certainly influenced the way of designing from a UI and UX point of view such as adding some features, using a larger screen, greater resolution and therefore launching new challenges for designers and developers.

1. Make a clean UI

Mobile apps with clear typography, clean interface, and visually appealing design are popular among mobile users. The main purpose for designers is to make a user-friendly navigation. Today’s mobile app users prefer simplicity, so it’s no wonder developers have made a shift toward minimal design.

Minimalist interfaces and other design techniques are certainly a way to achieve good design. The Minimalist design has to be clear, concise and consistent to be usable. Users always wish to complete a task in an application smoothly and in a timely manner.

2. Complexion Reduction

Complexion Reduction is an innovation in the field of design. It is not similar to flat design; it is beyond it. It is called the next step of minimal design, which has been implemented for mobile applications.

Some of the characteristics of Complexion Reduction are as follows:

  • Simpler more universal icons
  • Bigger, bolder headlines
  • Extraction of color

This new trend, was tested and tried with Instagram by bringing certain changes in its user interface. Some of the changes they introduced such as making bolder headlines, simplifying the bottom navigation, icons and eliminating more of the blue and grey color used through the app and keeping the base white and sober.

3. More Navigational Options

Navigation transitions use motion to guide users to navigate through the screens in your app. Some navigations are clickable, tappable, pullable or swipeable.

This is a concept example that shows navigation design within the mobile application informing the user about city news. UI Animation is an effective way to make the product simple, clear, bright and user-centered.

There are some scenarios that involve related user experiences, for example during a pull-to-refresh with bad network capabilities, the data fail to show but users can navigate across the app even in offline mode. Technically we have offline data in offline mode that is readable via a Realm database. So our developers have to improve the user experience and write a flexible code architecture to do almost anything from many cases.

4. Monochromatic Color

If you want to start using monochromatic colors for your next web or mobile project you have to know that Monochromatic color schemes are composed of different shades, tones, and tints that allow designers to use multiple colors harmony that have a nice first impression.

5. eCommerce App Design

This e-Commerce mobile app design, turn online shopping into a high-end shop with a joyful experience. This app use high-saturation and contrast-colored interface to awaken the desire of food. The color is bold and at the same time has an adapted white space to give enough room for the pricing content.

6. UI Mobile Design that is Visually Appealing

Gradients can be one of the most used design approaches by designers, and it has been widely used in mobile design. In this app the use of gradient colours allow users to click “Show more” button or to add to cart and buy with ease

7. Mobile App On boarding That Increase User Retention

To make it easy for your user to start using your app, you have to build the path of least resistance. It means that one single sign-up screen can make a deal. Let’s take the example of Instagram app that limits the user to the sign-up process and avoid high drop off rates. Therefore user inputs should always be minimal and the number of fields to enter necessary information should be limited such as name and email.

Here are some tips about user on boarding:

  • This Technique allows us to turn amateur users into experts
  • It provides enterprises to make users so comfortable that they feel entirely at home.
  • On boarding screens should “chunk” information using a single screen to describe a concept to avoid overloading the user with information.

8. Micro interaction and Animation

On the one hand, Well-designed micro interaction can make a big impact on your user experience. Micro interaction such as Scrollbar, Swipe Animation, Pull-to-refresh animation plays an important role that contribute to the look-and-feel of a product or service, make users feel good and encourages them to select your product.

On the other hand, Feedback animation is technique when you tap a button to add an item to your cart or to like or dislike a photo of your friend, it doesn’t just silently add the items, but it gives you a clear signal that something has occurred, such as by changing color or shape, or by making an animation. This help users to interact with the UI as if it were a real physical object.

9. Flawless Design Interface

A flawless usage guarantees an impressive user experience. A great user interface goes deeper than pretty pixels. Interfaces should be delightful and intuitive to use. Our approach towards the design process is methodological and this enables us to create flawless user interface.

10. Mobile App Payment

This e-commerce mobile app design turns online shopping into high-end shop with joyful experience. This app uses different patterns, spacing, color, interactive elements that respond in a way that feels natural to the user.


We’re Studio Ubique, an international design and development hub you can trust, backed by a wealth of experience and a bunch of great client experiences to prove it.