A standard theme can be a good option if you’re looking to create an online store quickly, but it won’t be customised to your specifications and may not be optimised for SEO. If you add to the basic Shopify theme, this can take a long time and require expert knowledge.
If you’re looking to launch an online store, a Shopify theme is a cost-effective way of getting your business up and running. If you ask me, there’s no such thing as too many options! It all depends on how complex you want your website to be and how much budget you have available.
The three main options are:
All of the options have their advantages, and choosing the right option for your brand will go a long way to helping you achieve the results you need, on time and within your budget.
In many ways this can be seen as the middle ground option between a standard theme template and a bespoke store. Customising a standard Shopify theme gives you the ability to personalise your website without going down the fully bespoke route.
As your business grows, a customised Shopify theme gives you more options for customisation and enhanced functionality, without breaking the bank.
Going down the bespoke route gives you the opportunity to craft your user interface to be designed specifically for your users’ needs and your business objectives. Everything from information architecture to the aesthetic and functions of the website reflect your business’ brand. This means that your store is truly unique and stands out from the rest. With a bespoke build, most of the drawbacks of a pre-built theme and some of the restrictions you may run into with a customised theme are taken out of the equation, because the site is being built from the ground up.
A bespoke store is the option for brands that are looking to scale and want an online presence that represents them in a truly uniqe way. It offers customisation options and the ability to utilise third party integrations with ease.
The next step after bespoke, as companies continue to grow, is to upgrade to the enterprise level Shopify Plus.
With all the options you have available, it’s time for some detailed consideration. While a standard Shopify theme can get you up and running quickly on a budget, a customised Shopify theme will give you a more personalised and somewhat cost-effective website. A fully bespoke option is the best option for a truly unique site to reflect your brand and drive long-term growth.
Shopify is one of the most popular ecommerce platforms in the world and offers a range of themes that you can use to build your Shopify store without any code. It is easy to use, has features like built-in search engine optimization (SEO) and has drag and drop functionality for your products.
Whether you decide on a standard theme, a theme customisation or fully bespoke site, we have Shopify designers and web developers who can help create the Shopify website your business needs. We would love to help you, get in touch.