Web Design is an art of transforming an idea or a story into a visually appealing design. When a new web or mobile application has to be built, a team needs to be there to discuss the project, involving the chief technology officer, UX and UI designers and of course the developers’ team. Designers should prepare the website prototype and layout according to the customer choice before developers can start developing it.

Client: “what is the trend in web development right now?”
Web Agency: “It must be fast, reliable and secure”
Client: “Anything else”?
Web Agency: “Websites should work well on mobile phones, that are simple to navigate, use and designed to convert visitors into customers”
If you are looking to build a new website for your business or you are trying to inject a new life into an existing one, it’s imperative to have an idea of design trends in 2019.

Let’s start by defining UI and UX terms.
On one hand, UI design stands for “user interface”. The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, forms and all the rest of the items the user interacts with including screen layout, transitions, interface animations and every single micro-interaction or visual element, or animation must all be designed.

UI designers create the look and feel of an application’s user interface and they decide what the application is going to look like. On the other hand, “UX” stands for “user experience“. A user’s experience of the app has to be determined by how visitors interact with it. Does interacting with the app give people a sense of how easy or difficult it is to interact with the user interface elements that the UI designers have created. Constant communication and collaboration between UI, UX designers, and developers help to assure the final user interface looks goods and operating efficiently. So Let’s explore the top 11 UI and UX trends in 2019.

1) Catchy Hero Images:

Now that you have a general idea about the role of a different team of our company let’s begin with this first trend. Catchy Hero image has become very popular in web design, they dominate the above-the-fold web design space that can be full-width images or a video and add the company’s most important information right in the most popular viewing spot. This way it keeps visitors engaged.

Let’s take an example, we have re-designed Zeamo a Website fitness platform that connects the top health club brands around the world. UI Designers added text headline and Web form with a (CTA) bottom to gather detailed information about visitors who are interested to be in the gym network.

Let’s us take another example of HermanSmit.nl  website that we have designed for our client and integrated in with a client-friendly WordPress framework using Front-Ends and Back-End programming languages such as HTML/CSS, and PHP, and we have focus on elegant and large full-screen to create a bold design that grabs your attention. Large, oversized images grab the user’s attention when they land on a page.

They also help them to show the brand’s unique selling point (USP). Web designers create hero images using photos of real human faces.

We know that consumers feel pleased when they see a website that is immediately easy to read, clear and  understandable

2. Custom Digital Illustrations for Web:

In history, illustrations have been integrated into diverse print stuff like books, magazines, posters, and flyers. Recently, now in the year of 2019 new technologies pushed the limits opening the time to digital illustration such as websites and mobile applications, as a new way to enhance usability and visual appeal of the interfaces.

In particular, this is a Website that we have developed Cursive Security. We used the technique of digital illustration in various parts of the Website.

3. Natural, fluid and organic shapes design:

As fashions change, so design trends change also, and websites aren’t off the hook. After several years of design being flat, designers are now tending to use this new trend. In this era, visitors are beginning to be more attracted to asymmetric and organic shapes. Asymmetric structures such as square, triangle, straight lines or consistent and regular curves have been widely used until now.

This type of illustration create an illusion of movement that helps to make the site come alive.

This is an example of our work portfolio. We have designed this unique Book a Trainer Website that is an online platform where trainers and organizations can come into contact with each other. We worked on the fluid and organic shapes design trend.

4. Realism + Flat design:

Digital experiences have become a huge part of most lives today and providing this human experience digitally is a very important part of the success of a retail website.

To give you an idea of Status:Q an e-commerce website that we have developed that sells luxury watches. The website has a stunning scrolling animation with a Photorealistic high-quality images that are interactive and gives the end user a richer experience, making them want to explore other aspects of the watch. The combination of flat and real-life objects will challenge the way we see the design.

5. Broken Grid & Asymmetrical Layouts:

The new trend of using asymmetric grids and creating a “broken” experience for the viewer is at its peak now. In fact, the grids were used to help add content to a website in an aligned and consistent way. Generally, layouts made with grids look symmetrical and structured.

However, Asymmetrical design is one of the more complicated techniques to pull off, but when done well results in beautiful and eye-catching designs. In Asymmetry you have to determine what part of your image will carry the visual weight. It can be an image,  typography or even whitespace.

To illustrate, this is Countryside Madison website that we have developed, the company  rent Short-Term houses property and this new trend of grid and asymmetrical design make the website stand out from the crowd.

6. Storytelling in UX that Give A Competitive Advantage:

Now that we have talked about design, let’s focus on the content of the website, what is the benefits of storytelling in UX for your business and how you can start using it right away?

Brands are trying innovative ways to differentiate their products or service and storytelling is one of the dynamic UX trends that will be used by designers to create an experience that will give businesses a competitive advantage.

And telling your story to your customers and stakeholders, will help them understand why your product or service is worth buying or investing in.

Finally, Copywriters and designers work in collaboration to provide UX copy content for your website and must be designed to help users to better engage and connect with your product or service.

7. Personalized User Experience design:

Having looked at innovative ways of how businesses have to differentiate their service with a unique design illustration and unique storytelling in UX, there are other benefits such as having a unique personalized website or mobile application.

Customers today don’t just want any web or mobile app that works, they want a website or an app that is personalized to save their time and that recognizes their interests or preferences.

Users that have signed-up to your web or mobile application may have their unique personal dashboard, that delivers particular information, restrict or grant access to certain tools, or simplify orders or transactions by remembering information about their account.

In the first example of a directory site, a user may see promotions and specials offers for location they’ve visited before or recently searched. Usually, the database of the website or app holds substantial data about each employee.

In the second example of a fitness app, users can check their total steps of an entire day and calories burned while walking, running and cycling through the day. This way the application will only show his unique personalized result performance.

8. Data Visualization:

A lot of companies today are creating custom website experience using many types of data visualization methods. In fact, data visualization is the presentation of data through pictures and graphs, so users can get access to data into charts and graphs for more details to have a better understanding of data. Ask your developer to help you determine what type of graph will be useful for you to display. Data visualization helps

9. Universal Experiences:

What is universal design experience? Universal design makes products and services more accessible, prepare the ground for better usability, better experiences and a human-friendly way to the future. Let us take the example of Starbucks the famous American coffee company that is eager to provide excellent customer service by embracing the mobile application universal design experience.

Not only Starbucks was the first store to provide mobile payment in 2011 but it has the initiative to use the “geo-push” early on location-based app notification to alert users that there is a Starbucks coffee nearby and to let them know about special offers.

10. Artificial Intelligence in UX:

Are you wondering how artificial intelligence could help you design a better user experience?

Artificial intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The technology can be applied to different sectors and industries

From websites to cars and home mobile applications, this is how AI could help and bring UX to its maximum potential.

To improve user engagement in a website or E-commerce website, UX teams use tools and metrics such as usability tests, A/B tests, heat maps and usage data to track user behavior across various platforms and to provide to clients tips about how to improve their purchasing experience, and eventually leading to more sales.

11. Chatbots for better customer experience:

Chatbots already have gained much popularity in 2018 and in 2019, and are becoming an essential part of many website due to the evolution and progress in artificial intelligence and machine learning. A Chatbot is a computer program designed to stimulate a conversation with human users over the internet

Chatbots can save up to 30% in customer support cost and can help businesses speeding up response times and answering up to 80% of routine questions.

Of well-designed mobile application with great UI / UX, be sure to check out some of our past development works.